Early Stage Activities in UX Design. Part 2

📍Part 2. Early stage activities in UX design

Courtesy of @anfisign

Before reading this post, please make sure to read the Part 1. So after you’re conducted a broad research and learned all you need to know it’s time to narrow our findings down to some conclusions.

Here are the most common tools:

1️⃣ Insights

Insights is: a its a list of our conclusions, unrecognized inferences from research. Our discovery about the underlying motivations that drive people’s actions.

2️⃣ Personas

Persona is a representation of the goals and behavior of a hypothesized group of users.

Synthesized from data from user interviews

3️⃣ User journeys

A series of steps (4–12) which represent a scenario in which a user interact with the product.

4️⃣ Strategy: Brief

UX strategy is a plan to align every customer touchpoint with your vision for user experience.

Useful tools:

Leadpages — lets you build beautiful, high-converting websites, unlimited landing pages, pop-up forms you can add to your other websites

Funnelytics — an incredible tool that helps you build the best marketing funnel mapping.

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