Gestalt Principles. Law of Figure-Ground

Gestalt Principles. Law of Figure-Ground 🔺

Courtesy of @tomkoszyk
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Gestalt principles, or gestalt laws, are a set of rules describing how humans typically perceive objects by grouping similar elements, identifying patterns, and simplifying complex images.
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Gestalt laws are pivotal in UX, especially when it comes to interface design.
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After all, users must be able to understand what they see! 👀
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❕ Law of Figure-Ground — elements are perceived as either figure (distinct elements of focus) or ground (the background on which the figures rest).

Law of Figure-Ground

Elements are perceived as either figure (distinct elements of focus) or ground (the background on which the figures rest).

Although those elements intersect and lie on the same flat surface, we can easily differentiate the foreground element from the background one.

All elements on this page have exactly same style. That’s why, at first it’s hard for a user to distinguish foreground and background elements.

Even though button element has a different outline color it’s still so similar to the background element (both have no fill just online)

Foreground elements are easily distinguishable and perceived as more important because. That’s because we added more contrast between foreground and background.

CTA also pops out from the bacground. It’s easier to perceive elements as figure-ground if they have different fill colors.

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