How Designers choose colors for Logo Designs

Ruslan Galba
@hellotegra
Published in
2 min readNov 4, 2019

How Designers choose colors for logo designs ๐ŸŒˆ

Courtesy of @kalypsodesigns

There are many decisions to make when choosing a color for logo design. It may seem to be a trivial element, but the main color of each of these famous logos has a serious impact on how people perceive it.

Bonus โ€” 4 tools that may be useful in your designer way:

Crello โ€” the simplest online image editor. A simple but powerful tool to create awesome designs for any social media format โ€” posts, covers, graphics, and posters using the best software on the web. Itโ€™s easy! A lot of animated designs.

Webflow โ€” all-in-one web design tool that allows users to design, build, and launch responsive websites visually.

Funnelytics โ€” an incredible tool that helps you build the best marketing funnel mapping.

Flowkit โ€” allows designers to create frighteningly fast user flows within Sketch and Figma.

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Ruslan Galba
@hellotegra
Editor for

Increasing revenue for DTC brands via Facebook / Google ads ๐Ÿš€Growth Strategist ๐Ÿค˜ Founder @hellotegra growth team ๐Ÿค– $5M+ profitable ad spend in 2020