How much agencies charge for social media marketing?
Social Media Marketing everywhere
Nowadays social media has penetrated almost all areas of our life, including business, management, and marketing. That is why advertising your services on the Internet will definitely bring you a higher profit. The question that people most often are worried about is how much it will cost for their businesses? Because, in fact, social media marketing is not such a cheap activity. It always depends on the scale of your company, a variety of service you want to get, as well as the prestige and experience of the marketing agency you choose. Besides, many other minor factors can influence the costs of social media marketing. Mostly it varies from $1,000 to $20,000 per month.
In this article, we are trying to help you figure out how to make the best decision for your business in order to promote it in the digital world. Be attentive and consider all the factors we discuss.
BONUS: extra tools that help you grow your socials — Cashbox, AdLover, Tubebuddy.
SMM with Twitter
Let’s take a look at marketing with Twitter and how much it costs. If you want to create a new account, with a designed content and interaction with subscribers, you will pay on average $2,000-$4,000 per month. However, what if you already have an account, but you can’t manage and promote it? Then marketing agencies will help you to do this and make maximum efforts to make it as much effective as they can for $1,000-$2,500 per month. Nevertheless, there is no sense to spend such a big amount of money on Twitter alone, unless you are the owner of a big brand and it is necessary to interact with your customers via Twitter.
Facebook promotion
If you want to promote your company on Facebook, it will cost more than on Twitter. Digital agency will set up an account for you, as well as page design (including video or static cover), fill up all necessary information and manage outgoing touches with your target audience for $2,500-$5,000 per month. If you want to benefit more, you can pay for these two services together, and it will increase your audience, and at the same time, you can get a discount from the digital agency.
If we are talking about social media marketing, the most popular and effective options are both Facebook and Twitter. Especially, this is true when you are a small company with a low budget, or you just start to create your own business. Moreover, having both accounts will provide you with higher revenue on investments, because customers usually search for companies’ profile in these two networks first. Btw, another great and popular combination is Facebook + Instagram.
If you want to promote your company in other networks, such as Instagram, Pinterest, Snapchat, LinkedIn, etc., any digital agency can do it for you for additional pay $1,000 per month. It is supposed to be a big investment, so you have to think over your options and decide which one is able to bring the highest ROI. However, all companies are different and not every network is suitable for all business. Let’s take a glance at some of them.
What about Instagram?
This social network focuses only on visuals — photos, images, short and recently not short (hey IGTV) videos. That is why it is the most suitable way to promote business for fashion brands, online shops and other companies that are able to create visually attractive content. However, be careful, because it definitely will not bring you more clients if you are, for example, a lawyer or interpreter. And with collaboration with Facebook provides you with almost infinite possibilities to promote your brand through smart advertising, content strategy, and more benefits as one-touch shopping for e-commerce.
One more platform that specializes mostly on images is Pinterest. What is unique about it is that the majority of its users are female and individuals with income that is below average. So, if it is your target audience, consider Pinterest as one of the available ways to promote your company.
From all of these networks, Snapchat is the most peculiar one. It has more 100 million daily users, which are sharing snaps with each other and looking for interesting and funny content. However, the way that Snapchat offers to share information is not suitable for all types of companies. You can create a snap, which just disappears after being watched, or, if you choose such an option, it can be seen only for 24 hours. That is why it is hard to promote the business through this platform, especially if you are new in social media marketing.
Make the right choice
Why is it important to know the basic information about these platforms before dealing with marketing agencies? The answer is simple. You should know which kind of network is supposed to bring you the greatest benefit, based on the type of your product or service. Moreover, if you are a simple accountant, but digital agency offers you a promotion on Instagram, will it really be profitable more than, for example, Facebook?
There is one more useful option, which is paid social media advertising. All of these networks can place an advertisement for a certain price. The cost of it varies from 10–20% of the total ad buy. However, if the scale of your deal is big, you always can get a lower price for that. Why advertisements can be very effective? Each social platform allows you to choose your target audience and show information about your business to people, who will be interested in the field of your activity, but not just ignore ads.
Moreover, social media marketing, in order to be as effective as possible, needs a defined strategy. What is strange, in some marketing agencies, it will cost an additional fee because everything starts with a plan, strategy.
Definitely, the easiest way to become popular in a social network is to get your likes or followers for the additional fare. On average, it costs $1,000. However, if somebody checks your page and sees that nobody comments your posts and there is no feedback at all, it will become obvious that you simply paid for these likes. That is why it is very important to develop a certain strategy, which will involve new customers or subscribers. This service may cost from $3,000-$20,000 per month, depending on the scale of your company and prestige of a marketing agency. Sometimes you will need to get to know information about your target audience (e.g., preferences of customers, etc.)
Digital agency strategies
In most cases, digital agencies use the same strategy of promotion in both types of interaction with their clients, which are communication in real life and communication through the Internet.
Because, as we’ve said before, in today’s life, probably, the most effective way to involve more customers is social media marketing. What is the most important, before buying such services, you should think over all the pros and cons of the marketing agency you choose, because sometimes your expectation will not be proven, although you may have paid more than $20,000. We will highly recommend consulting your friends or partners before making your choice so that to receive all the services at the highest level.
Sometimes people just want to get feedback on their current accounts and some points on how to improve them. This service is also available in most marketing agencies, and you will have to pay around $1,000-$5,000 for that. However, on the other hand, remember our useful tips. If you have already paid for other services, the government agency does not have to charge an extra fare for making an audit of your page. It must be a part of those services. Moreover, remember, that in any case of promoting yourself, you have to have a strategy. It is vital and the most crucial thing in this whole process.
If you think that hiring a marketing agency is too expensive, that’s not right. Any promotion takes a lot of efforts and time because not everyone can conduct the page in the social networks so that it is successful and gives a massive revenue on investment. Thus, all the prices that we discussed above are reasonable.
In conclusion
Social media marketing is a modern and effective way to promote any business. That is why it is highly demanded nowadays. However, it is not so cheap, and you should be careful when choosing the right digital agency. Moreover, before doing this, you have to define which services will be the most effective for your company and which of them are able to bring you the highest revenue on investment, and what is the most important, involve new customers. Consider all the points, and then you will be able to promote your business oh as highest level as possible! We believe in you!
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