How Should I Create User Persona

🤠So how do we create user Persona? ⁣

Post is a courtesy by @anfisign⁣

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Here are 3 principal steps: ⁣

⁣🛑Step 1

Get the data

1️⃣ Collect The Information About Your Users (that you already did during the user research)⁣

2️⃣ Identify Behavioral Patterns From Research Data⁣

3️⃣ Create Persona Documentation⁣⁣⁣

Some analytics tools: HypeAuditor, TubeBuddy.

🛑Step 2⁣

So how do we identify Behavioral Patterns? ⁣⁣

1️⃣List all of the behavioral variables (ways in which users behavior differs, like «Frequent traveler» against «rare traveler» and so on)⁣

2️⃣ Map each interviewee against the appropriate set of variables⁣

3️⃣ Identify trends: find a set of people clustering across six or eight variables. These trends form the basis of each persona⁣⁣

(see the illustration and example in the gallery)⁣⁣⁣

🛑Step 3⁣

Assemble a persona’s descriptions around behavioral patterns⁣⁣

In general, it should include: ⁣

📍Persona name (fictional)⁣

📍Demographics (gender, age, location, marital status, family)⁣

📍Goals and needs⁣

📍Frustrations (or «pain points»)⁣

📍Behaviors⁣

📍Bits of personality (a quote or slogan capturing personality)⁣⁣⁣

🛑TIP: ⁣

Just google George Olsen. He has developed a comprehensive list of all the factors that can be considered for persona description.⁣⁣⁣

❓ Let us know if you do it differently and how? Would love to hear about your practices in the comments⁣.