How to add IGTV to Instagram feed?

Ruslan Galba
@hellotegra
Published in
3 min readFeb 11, 2019

Yeah!

Instagram allowed uploading IGTV video up to 10 minutes in feed and profile as a regular post!

How does it work?

The user sees in the feed a regular post with video, but with a footnote “Watch full video”. By clicking on this icon opens the full-screen video in good quality.

Why is it cool?

- Better video quality.

- The video duration is up to 10 minutes for everyone and up to 60 minutes for accounts with a large number of followers (but then you can only upload it from a desktop).

- You can change the cover of the video, which will be displayed in the Instagram feed and your profile, and you can upload any image, as it is done on YouTube. Recommended cover size: 420 x 654 pixels.

- And the coolest thing is that now IGTV videos are in the feed and profile along with the usual photos and videos, and there’s much more traffic than in the IGTV section.

How to use it?

If you’ve never uploaded an IGTV video before, then you need to create an IGTV channel.

1. Click on the IGTV icon in the feed.

2. Click on the gear and create a channel.

3. The channel is created, now type a “+” icon to add new videos.

4. Add the video, select the cover, add a description.

5. And most importantly, choose “Share in Instagram” — this is the item responsible for displaying IGTV video in the feed and profile.

Pay attention:

- You can publish a video to feed and profile only if the video duration is at least one minute.

- When you add IGTV video, you can add “Name” and “Description”, but Instagram in the feed displays the text only from the “Name” field, and there is placed up to 75 characters.

Now you can upload entire clips, video lessons and much more directly into the feed and profile! We think it’s brilliant!

BONUS: extra tools that help you grow your social media — Cashbox, AdLover

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Ruslan Galba
@hellotegra

Increasing revenue for DTC brands via Facebook / Google ads 🚀Growth Strategist 🤘 Founder @hellotegra growth team 🤖 $5M+ profitable ad spend in 2020