How to Ask the Right User Research Questions

How to Ask the Right User Research Questions ❔

Courtesy of @ihoms.design

1️⃣ Start with warm-up questions

Start your session with simple, friendly, lightweight questions before diving deep into the topics you want to uncover.

Examples

Flow are you today?
What do you do for a living?
Flow often do you use your computer at home?

2️⃣ Avoid questions that lead the user

A common mistake when framing questions is to let your own opinions get in the way of extracting impartial, unbiased results.

Bad question

Why do you enjoy using our product so much?

Good question

The flow was your experience using our product?

3️⃣ Ask about specific moments in the past

Users are better able to recall their past experiences when thinking about a specific moment resulting in answers that are less generic and more accurate.

Example

The last time you used our bookmark feature, how was your experience?

4️⃣ Anticipate different responses

If the user didn’t have a response to your question, would you just skip it? Prepare a series of simpler questions to guide your users in talking about their experiences and providing a more detailed answer.

5️⃣ Ask open-ended questions

It’s better to ask open-ended questions to gather more complete answers and avoid unproductive interview sessions.

Bad question

Do you like our new feature?

Good question

What do you think about our new feature?

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