How to Build a Clear Message in Your Design Using Shapes

How to Build a Clear Message in Your Design Using Shapes 💥

Courtesy of @thebrunoferreira
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Shapes can be a great help if used correctly, but if a Designer uses it wrong, it can ruin the message your brand wants to send to your customers 🔻
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Visual is something HUGE when it comes to visual messages, and I’m pretty sure that you want to be precise.
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There’s no space for mistakes while you’re building your business ❌

We can find shapes wherever we look!

Everything is made with shapes. (What?)

Also, have different functions in desgin.

Circles and curve shapes are for

harmony, compassion, happiness, movement, and femininity.

Triangle shapes are for

power, masculine, technology, growth, efficiency, and balance!

Square shapes are for

power, stability, endurance, safety, order, and trust!

Horizontal and vertical shapes are for

strenght, efficiency, and progress. Trust, stability, and calmness.

Diagonal shapes are for

dynamism, growth, and positive movement. Sadness, regress, and negative movement.

The shapes checklist

• They bring different feelings
• They deliver the message in your design
• They have a main role in shaping your business message
• Different shapes can combine to create a powerful visual
• This also applies to the typography you use in your projects!

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