Onboarding for First-Time Users
Onboarding for First-Time Users 🍀
Courtesy of @_ayushjangra_
⠀
Onboarding is a virtual unboxing experience that helps users get started with an app.
⠀
Onboarding is one point in a long journey that begins in the app store and ends with the user taking the first key retention-correlated action in your app 📱
⠀
When designing your onboarding, consider the screens that came before it and those that will come after it.
⠀
Show onboarding to first-time users ✔
⠀
Don’t show it to returning users ❌
⠀
Cheers! 👋
3 onboarding models
There are three onboarding models: self-select, quickstart, and top user benefits.
Self-Select
Allow users to customize their experiences.
Quickstart
Start the user directly in the app.
Top user benefits
Display a carousel or a brief animation highlighting the benefits of using the app.
Self-select model
The Self-Select model allows users to customize their first-run experience by making a short series of choices.
Choices should:
- Be meaningful and noticeable
- Provide new information
- Be short
Quickstart model
In the Quickstart model, users land directly in the UI without any onboarding model shown (other than sign in and setup).
The Quickstart model:
- Enables users to quickly get started with the core functionality of the app
- Often prioritizes the first key action
- Can also provide an optional way to learn more or ask for help
Top user benefits model
The Top User Benefits onboarding model contains a brief autoplay carousel, or animated storyboard, that highlights the primary benefits from using an app.
- Problems that the app solves
- The primary benefits the app creates
- The app’s “toothbrush features” (meaning, a feature you would use once or twice a day)
Mobile and tablet portrait
Specifications
Headline: Type 24sp, Leading 32sp
Subhead: Type 16sp, Leading 24sp
Line Height: 32sp
Padding between the top of button and center of copy: 56dp (allowing for 1–3 lines of text)
Vertical padding from image to pagination dots: 24dp
Mobile and tablet landscape
Specifications
Headline: Type 24sp, Leading 32sp
Subhead: Type 16sp, Leading 24sp
Line Height: 32sp
Padding between the top of button and center of copy: 56dp (allowing for 1–3 lines of text)
Vertical padding from image to pagination dots: 24dp
Desktop
Specifications
Headline: Type 24sp, Leading 32sp
Subhead: Type 16sp, Leading 24sp
Line Height: 32sp
Padding between the top of button and center of copy: 56dp (allowing for 1–3 lines of text)
Vertical padding from image to pagination dots: 24dp
Horizontal spacing from image to arrow: 48dp
Get 50+ Marketing Tools we use in Tegra 🤘
Follow the link 👉 tegra.co/tools to get a list of 50+ free (or cheap) growth marketing tools that we and other growth agencies use to scale businesses like yours + growth hacking insights.