(UI/UX) Design Can Help You in Selling. And That’s How

Selling (UI/UX) Design Services 💰

Courtesy of @tomkoszyk
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Have you ever heard from your client that there’s no need to invest in research, strategy, user testing or even proper prototyping? 🤨
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It happened to me a lot.
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People who are not trained in UX/UI (often) tend not to realise the power of UX 💪
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It is our role as designers to educate them, teach them the value of a good design process.
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But how to do that?
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It’s tricky.
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You’re often talking to business people, who seems to speak in a completely different language 🙊
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In the beginning, it may look like that. But design is more and more about business and less about pixels.
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It takes time to adjust. So, to give you a starting point, I decided to share a few of my techniques for talking about design to business! 👌

Remember that…

You are selling the design to business.

Use the language they understand. Talk the business importance & value. Don’t focus on pixels. Focus on experiences!

Did you know?

5.000.000

The number of apps available in App Store & Google Play alone. Not to mention countless web apps…

Did you know?

180.000+

New apps are released to the App Store & Play Store monthly. Monthly!

That’s a lot of competitors…

Did you know?

1 out of 4

Is used only once*.

*And that doesn’t mean that 3 out of 4 are successful. In this group, some Apps’s been used twice too…

Did you know?

92%

Customers will leave a brand they love after 2–3 negative experiences.

People expect good experiences.

86% of buyers are willing to pay more for a great customer experience*.

*According to research from PWC

People are used to good design.

People are using well designed products on a daily basis. People get used to good design. People demand good design.

• Every product strive to get attention in a competitive environment
• Even if the product is not commercial (ngo etc) , it compete with commercial products.
• People who use it are used to good design. They demand good experiences’

So how do you plan to complete on the experience-centered market without investing in your product UX design?

Bonus — tools that may be useful in your designer way:

Crello — the simplest online image editor. A simple but powerful tool to create awesome designs for any social media format — posts, covers, graphics, and posters using the best software on the web. It’s easy! A lot of animated designs.
Designmodo — a timesaving tool that helps create websites and email builders designed for developers, designers, marketers, and non-tech users.
Leadpages — lets you build beautiful, high-converting websites, unlimited landing pages, pop-up forms you can add to your other websites.
LPgenerator — professional landing page platform for your business to generate new leads and increase sales.
Webflow — all-in-one web design tool that allows users to design, build, and launch responsive websites visually.
Flowkit — allows designers to create frighteningly fast user flows within Sketch and Figma.

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