What is Strategic Design?

Strategic Design 📌 Part 1

Courtesy of @ux.patricia
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❓What is a Strategic Designer❓
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A strategic design professional helps the company identify opportunities based on a balanced consideration of the extent to which:
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〰️the opportunity fits the needs and wishes of people (desirability)
〰️the assets and processes of the company (feasibility)
〰️the performance objectives of the company (viability).
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✨ Strategic design is not just about shaping the solutions, but also about framing the problem ✨
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👉 It is a discipline
🧠 a mindset
🎯 an approach to defining the problem
👌understanding its entire complexity
⏹ breaking it into smaller chunks and designing, testing, and delivering a solution.

Strategic designer are not just creative service providers, but rather use their principles, tools and methods to influence strategic decision-making.

Balanced consideration

A strategic design professional helps the company identify opportunities based on a balanced consideration of:

• Desirability
  … the extent to which the opportunity fits the needs and wishes of people
• Feasibility
  …the assets and processes of the company
• Viability
  …the performance objectives of the company

Framing the problem & shaping the solution

Strategic design is not just about shaping the solutions, but also about framing the problem.

Strategic design is

a discipline
a mindset
an approach to defining the problem
understanding its entire complexity
breaking it into smaller chunks and designing, testing, and delivering a solution.

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