The Full Stack Marketer’s Hierarchy of Needs

Hey creative people ❤️ That could be applied in your personal brand marketing 🚀 Courtesy of @deenoize

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Much in the way Maslow’s famous hierarchy maps the most fundamental human needs, the Full Stack Marketer has their own set of needs to reach the ultimate end state — sustainable growth for their product and company 🚀

These are the 5 steps of the Full Stack Marketer’s Hierarchy of Needs:

Great Product

A minimum viable level of product/market fit is so incredibly difficult to pull off that it requires all hands on deck.

That means the Full Stack Marketer does whatever they can to help the team get there: sketching wireframes, drawing UI, building mockups. Even (some) coding.

The Full-Stack Marketer knows when it’s time to build and when it’s time to sell.

Early Advocates

At this stage, go where your prospective early advocates live (online and offline) and drag them kicking and screaming into your funnel. Go on Quora. Go to meetups. Talk to anyone who will listen. Get your product in the hands of real people.

If you can’t recruit 100 die-hard users, you don’t have product/market fit. Go back to the foundation.

Portfolio of Tactics

You have to view your job as that of a VC: bet on and execute 10 tactics knowing only a handful may work and 1 or 2 will «return the fund» by disproportionately generating new customers.

These tactics might include: partnerships, paid user acquisition, app store optimization, SEO, promotions, branded content, email, PR etc.

Automation

With a portfolio of successful tactics in place, automate as many of them as possible and outsource the ‘manual labor’ to technology.

This frees you up to focus like a lazer on the real needle movers that can have a 10X impact on your growth curve.

Scale

With all layers working together in harmony, you begin earning compounding interest on growth.

And the Secret Ingredient is…

6 useful marketing tools:

Crello — free graphic design editor that helps create images for social media, print and other web-based graphics.

HypeAuditor — empowers users to analyze any Instagram account for insights on audience quality and authenticity of engagement

TubeBuddy — the premier YouTube channel management and video optimization toolkit.

Funnelytics — the best funnel mapping software available to marketers and entrepreneurs today.

Notion — is a note-taking and collaboration application with markdown support that also integrates tasks, wikis, and databases.

Manychat — Messenger bot platform for marketing, e-commerce, and support.

🚀 Go build something! Nothing happens if you only sit and imagine pictures in your head!