What is a user journey and its types

⁣🗺What is a user journey? ⁣ Courtesy of @anfisign⁣

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🛑 First, I want to mention that «Personas» as a tool becomes most valuable only when it is tied up to a user journey. So let’s review what is a User journey and what types do we know? ⁣⁣⁣

🛑 What is it? ⁣

A scenario is an imaged situation⁣ that describes how a persona ⁣would interact with a product in a ⁣particular context to achieve its end goal(s)⁣⁣⁣

🛑 Specifically…⁣⠀

A series of steps (4–12) in which a user solve its problem on a timeline skeleton. ⁣⁣⁣

🛑 2 types: ⁣

➡️Current⁣

The way users currently interact with the product (or solve existing pain)⁣

➡️Potential⁣

The way users can interact with the product (or will interact with a new product)⁣⁣⁣

🛑 2 types of presentations: ⁣➡️Simple⁣ ➡️Complex⁣⁣

➡️Simple one Includes: ⁣

📍One user⁣

📍One goal⁣

📍One scenario⁣

📍One path⁣⁣

➡️Complex one Includes: ⁣

📍Experiences at different time sessions, by different users’ paths all in the same flow⁣⁣

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