Content is fire. Social media is gasoline.
It’s all about engagement and building a reputation with your customers. If your customers think of you as just a business then they’ll treat you like one. However, if you pull back the curtain and allow them to see the people of that business then they will begin to form relationships with those people. Using content for organic business growth is all about transparency and letting people get to know the people in the company. This can help humanize your business and brand and make customers feel like they’re more a part of it than they otherwise would be.
Content creation and social media management are two of the many services offered by Helms Media to Joplin, Missouri and the surrounding areas as well as anyone through remote work.
What Works Best For Content For Organic Business Growth?
There’s not a great answer for this other than saying “all of it” because that’s the truth. All content works. Now, not all content works for every business just like not every form of social media works for every business. When you’re looking at forms of content for organic business growth then everything is viable.
Great. It’s all viable. That doesn’t tell me anything.
Well, you’re right. It tells you that all content shows success. However; what content shows the most success for your industry? Let’s take a look.
Articles with a lot of detailed pictures about things like quality of fabric, designs, clothing creation, and modeling. Anything answering questions in the fashion industry will make a great article. Just make sure it has a lot of pictures since fashion is a visual industry.
Videos showing the creation, sales, and shipping of products could be great. Beyond that, if you’re interested in educating others on how you run your business to help them with theirs that could be a great way to help others while driving traffic to your YouTube channel and eCommerce site. A great example of this is How to Start a Clothing Line With $0 by John Santos.
Podcasts are tricky for a fashion brand since you’re not able to show anything; however, podcasts are great to do as a fashion brand to tell stories. Talk about what got you into fashion, what you’re learning, stories about clothing and events you attend. Let podcasts be a vehicle to let your audience get to know you. Then use Twitter to get to know them too.
That’s about how it goes. In industries that are highly visual, you’ll want to prioritize videos then articles then podcasts. You can always change it up as I did with the podcast breakdown. I suggested using podcasting as a way to connect with people and share stories rather than share more about your brand and material products.
What Social Media Platform Is Best?
As with the content you create, the platform you post depends on your industry. All platforms are viable. Different platforms are good for different businesses.
Typically, anything to do with art gravitates toward Instagram and Pinterest. Maybe YouTube with a personal blog component in there. Then using Anchor.fm to host your podcast where you focus on story and engaging with your audience.
Think about how this could relate to your brand. What platforms would be best used with your business?
If you own a construction company then you’ll want to focus on the results of what you’ve built. Some great ways to achieve that would be through showing off what you’ve done on your website, having a Facebook page that shows pictures and redirects people over to your site. Other options could be a podcast, YouTube videos, and Instagram.
It’s all up to you where you want to start using social media and content for organic business growth. Just make sure you’re choosing a good platform that will allow you to reach your target audience and customer.
Facebook is always an amazing solution for businesses that get the majority of their business locally. This is due to the fact that Facebook is set up extremely well to pair with local communities. Businesses have Facebook Pages that show up constantly to people in the surrounding area. Facebook also allows people to rate, suggest, and share business pages with their friends and family to drive more organic attention to the businesses page. Finally, Facebook offers targeted ads that allow you to target specific demographics and geographic locations. All these things allow you to get your brand in front of people locally.
How Often Should You Create and Post Content
Consistency matters more than anything else when it comes to content creation and posting. If your favorite show didn’t air when it was supposed to you’d lose faith in it and probably find something else to watch. It if happened too often you’d wonder if it was canceled. The same is said about content creation. This is especially true for things like articles, videos, and podcasts. Always upload with consistency.
This usually means you’ll want to post on the same day at the same time every week or month. Doing this will get your fans to start looking for your content. The best way to make sure you’re posting consistently is to make a content schedule for your brand or business. Then you’ll have a road map to follow and deadlines to meet.
Here’s an example of a good content schedule you could use.
- My podcast will go up every Monday morning at 8:00 AM
- I will post two videos a week on YouTube. The first on Tuesday and the other Thursday. Both at 10:00 AM.
- Two articles a week will be posted. The first on Saturday and the other on Wednesday. Both at 9:00 AM.
- I will promote all these forms of content on Twitter. Also, I will post one original post for engagement daily.
Making a plan like this isn’t difficult but it gives you a roadmap that you can use. You know what times you need content done by, how many topics you’ll be creating, and what your plan is to share that content.
Reducing the number of question marks around content creation and social media management is key in creating content for organic business growth. The most question marks there are, the less the chance any of it gets done. Don’t let that happen to you and your company. Plan it out or get ahold of us and we can create content and manage social media for you to grow your business organically the best way possible.