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What Works

What Works is honest conversation about running & growing a small business today. We seek out the thoughtful, intentional, and unconventional ways small business owners make it work.

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  • What I Learned About Myself From This Year’s Income Taxes

    What I Learned About Myself From This Year’s Income Taxes

    I signed off on my 2018 income taxes — and for the first time in 10 years, I didn’t owe any money to the IRS. Here’s what I learned.
    Go to the profile of Tara McMullin
    Tara McMullin
    Apr 2, 2019
    4 Small Business Owners Talk About Doing More With Less

    4 Small Business Owners Talk About Doing More With Less

    We asked 4 members of the What Works Network to share how their small business has benefitted from a less-is-more approach.
    Go to the profile of Tara McMullin
    Tara McMullin
    Mar 21, 2019
    Streamlining Your Business Model To Just One Offer: What Works For Services That Sell Creator…

    Streamlining Your Business Model To Just One Offer: What Works For ...

    Jereshia Hawk talks about the process tightening up her business model while ensuring a steady stream of sales.
    Go to the profile of Tara McMullin
    Tara McMullin
    Mar 5, 2019
    Finding Clients On LinkedIn: What Works For Career Stories Founder Kerri Twigg

    Finding Clients On LinkedIn: What Works For Career Stories Founder ...

    Why Kerri uses LinkedIn as her main client acquisition channel, the process she uses to vet connections, and how they become clients
    Go to the profile of Tara McMullin
    Tara McMullin
    Feb 26, 2019
    How Notion Helped Me Bridge The Gaps Between Goals, Strategy, and Execution

    How Notion Helped Me Bridge The Gaps Between Goals, Strategy, and E...

    Everyone wants a small business that runs like a well-oiled machine.
    Go to the profile of Tara McMullin
    Tara McMullin
    Apr 1, 2019
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    Teaching Customers How To Use Your Product One At A Time: What Works For Tyme Iron Creator Jacynda…

    Teaching Customers How To Use Your Product One At A Time: What Works For Tyme Iron Creator Jacynda…

    Doubling down on customer service by making the choice to do something that doesn’t scale.
    Go to the profile of Tara McMullin
    Tara McMullin
    Nov 21, 2019
    Creating Wildly Fun Client Experiences: What Works For Allie LeFevere

    Creating Wildly Fun Client Experiences: What Works For Allie LeFevere

    Incorporating surprise & delight into every touchpoint of the customer experience.
    Go to the profile of Tara McMullin
    Tara McMullin
    Nov 19, 2019
    Standing Out With Exceptional Customer Experiences: What Works For Project Army Founder Viktor…

    Standing Out With Exceptional Customer Experiences: What Works For Project Army Founder Viktor…

    At the end of the day, for Viktor Nagornyy the customer’s success is his success.
    Go to the profile of Tara McMullin
    Tara McMullin
    Nov 12, 2019
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