Pay-What-You-Want For An Early-Stage SaaS Startup
One of the hardest things when you launch a new SaaS is to put a price tag on it. How much is it worth? What’s the standard price in the marketplace for the same kind of product? Isn’t it too expensive? Or maybe too cheap?
Our customers can give our product a try for as long as they want: they pay when they publish their knowledge base. When they are ready to publish, they know how much our product is worth for their business. They know how much they pay for their current software. They also know the price of running their business, and ours.
If I could meet each visitor and talk with them, I wouldn’t give the same price to a solopreneur and a big brand company. That’s a reason why I switched to a Pay-What-Feels-Right model.
That’s an experiment that could last forever. For now:
- I want to know how much my product is worth for each potential customer
- I want to eliminate a barrier to the initial (small) customer acquisition
- I want to get feedback about my product
- I want to have new customers on board
Before the switch, I have read a short ebook by Tom Morkes: The Complete Guide to Pay What You Want Pricing. This is a good start with many tips about how you should globally communicate your pricing.
Starting from today, Helpman is available for the price you want. Sign up, set up your knowledge base and reach us out when you are ready.
You do the setup for free for as long as you want. This is only when you decide to publish your knowledge base that you…
Update (October 31): The experiment is over. Prospects where not responding at all about Pay-What-You-Want pricing. On my side, it helped me like never to think about my product pricing. I have now updated the website with a new pricing (4 plans) focused on articles and images limitations.