Sing your support for contraception

MSI United States
Feb 20 · 3 min read
A still from the MS Ladies music video.

This month in viral videos, it’s not all about cute cats; MSI Madagascar’s new music video is making waves with a message of women’s empowerment.

The video was created to raise awareness of MSI Madagascar’s MS Ladies, nurses and midwives who provide reproductive advice and healthcare in their communities. It features the country’s most popular singer, Tence Mena. As of last week, the music video had reached nearly 40,000 individuals, showing how effective using media and radio in Madagascar can be to reach a wider audience.

The song’s lyrics are an anthem to our MS Ladies, who provide contraception and lifesaving care after unsafe abortions wherever they are needed. MS Ladies visit clients at home and even reach remote communities near national parks and conservation areas. In these areas, which are particularly vulnerable to the impacts of the climate crisis, contraceptive services are especially important. Access to reproductive healthcare makes women and their communities more resilient, allowing them to control their own futures despite unstable environments. But programs like these are at risk of being defunded, making it harder for women to control their sexual health and lives.

The Tence Mena music video is reaching women throughout Madagascar with the message that no matter where they live, MS Ladies are there for them. Click here to watch the video. (Trust us — it’s a bop.)

It’s an empowering song about how women are strong, independent and ambitious. An MS Lady can help women achieve their dreams, like a sister or friend, providing reproductive health services where women need them. When women and girls hear this catchy tune on the radio, they’ll know that MS Ladies are there to help them take control of their futures.

Scroll down to see a translation of the lyrics:

Three women are pictured, two outside a blue building, one in the window frame singing. Image from music video discussed.
Three women are pictured, two outside a blue building, one in the window frame singing. Image from music video discussed.
Tence Mena and the MS Ladies in the viral music video.

You are a confident woman, you are strong

You are determined, you are so precious

You can help your partner while being independent

Dear man, for your partner, you are her strength, her backbone and her support when she makes decisions

Young girl, make your dreams come true

You have goals in your life, finish your studies, you have a choice but also your rights

To help you be that person: MS Lady

MS Lady gives you advice

MS Lady takes care of you

MS Lady by Marie Stopes

Her door is always open for you

So don’t hesitate anymore

MS Lady offers you quality services

Services that follow standards, trusted services

For family planning services, or if you have any concerns,

You can trust MS Lady

Because for you, she is like a sister, a friend

She can come to you, you can receive her with confidence

She can also receive you at home​

To help you be that person: MS Lady

MS Lady gives you advice

MS Lady takes care of you

MS Lady by Marie Stopes

Her door is always open for you

So don’t hesitate anymore​​

Hey Tence Mena, what should I do if I want to find an MS Lady?

Tence Mena : Call 411 for free !

Everyone, repeat after me !! MS Lady !!! Eh eh !! MS Lady

Her Future

Stories from MSI about women's determination to access…

MSI United States

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We are part of a global organization working in 37 countries, unified by our unwavering commitment to help every woman have children by choice, not chance.

Her Future

Stories from MSI about women's determination to access family planning and safe abortion care.

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