How to Advertise to Pokemon Go Players

Ben Collins
Herding Cats
Published in
1 min readJul 21, 2016
(for businesses)

Yes, you can use the Pokemon Go craze to obtain legitimate customers if you are in the appropriate business category such as restaurants. HERE IS HOW:

Pokemon Go Currency is roughly $1 US = 100 “coins” . A “lure” costs roughly five bucks and lasts 30 minutes, or around $10/hour. People will physically come to locations that have lures. They may show up, wander around your parking lot and then leave, but some of them may appreciate that you are trying to help them play the game and offering a special or just a welcoming attitude.

If you are a restaurant, for example, you should be placing lures at your restaurant from 11am — 1pm, spending $20 for easily multiple customers who get hungry during their lunch break Pokemon excursions.

Do it for one day, spend a little money on a “Pokemon Go Players Welcome sign” and measure the results.

Consult with employees who play the game so you can better understand how it works and how to encourage repeat behavior; if it makes you money, then you should post a schedule of your lure placement.

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Ben Collins
Herding Cats

CEO, Entrepreneur, Inventor. Creative Strategist, Brand & Digital.