Project Lightning transforms to Moments on Twitter

Here to Help You: Unliking, De-Spamming and Momenting

Alina Cowden (@alicowden) and Daniel Craig (@portabledan) are social media experts at Leo Burnett Chicago who have much to offer, from platform pluses to community considerations. This week Dan hacks the Facebook Reaction beta test by moving to Ireland, Alina considers retiring with her LinkedIn settlement and both fall down the internet rabbit hole of Twitter Moments.

Daniel Craig (Social Engagement Specialist, Director, Monopoly Mogul): What a week last week, Alina. I don’t know about you, but I’m still beat after all that social media news — yes, just reading and thinking tires me out for five solid days (timely!). We’ve got Twitter’s Project Lightning finally released as Moments, LinkedIn is giving up the farm or selling it or something to pay people back for spamming them, and — lo and behold — founder of Facebook Mark “the Zuck” Zuckerberg himself unveiled that the social giant is testing additions to the famed Like button called Reactions.

I want.

Alina Cowden (Social Engagement Specialist, Overlord/Tsar, Shoe Collector):

Dude, I know… I don’t know where to begin . Ok, let’s start with my first “Reaction.” (ha, get it? Ok, maybe that was a stretch) I think Facebook is trying a little too hard to jump on this recent emoji bandwagon. I will admit, however, that I have watched that fun little video more than a few times. So, maybe this is a bandwagon big enough for Facebook too. In any case, I can honestly say that I’m hoping the feature comes out of beta test and hits our accounts soon.

Reactions — and they’re animated! Just not here.

DC: The sooner the better. As social media wizards for hire, we need to be able to use these tools like the total pros that we are, so I decided to move to Ireland — which is one of the two countries, also including Spain, that Facebook is testing Reactions — to be at the forefront of innovation and animated emoji use. A lot of times, Facebook starts tests and rollouts in New Zealand, but they selected these two countries for Reactions because (A) one speaks English and one doesn’t, and (B) Adam Mosseri, head of product development, told The Verge “Ireland and Spain are relatively isolated” in that citizens don’t tend to have a lot of friends outside the country.

And by move to Ireland, I mean digitally move. I relabeled my location on my profile. Look, it didn’t work, so let’s drop it. But if it had, who would have been laughing then? Me with my LOL-ing emoji reaction on your dumb posts.

AC: My posts are dumb? I don’t think so. I’m not the one who created a GIF of their new “money” haircut framed within a dollar bill and posted it on Instagram. (DC notes, “It was money, and you know it,” says reliable source. AC asks our readers to please verify the reliability of said “reliable” source for themselves. Go on. Do it. You know you want to.)

Speaking of dollar bills, a proposed $13 million settlement has been reached on a class action lawsuit against LinkedIn based on their improper use of the “add connections” feature. When you “add a connection,” it prompts to allow LinkedIn to access any third-party email accounts (e.g., Google’s Gmail) then subsequently sends multiple “invitation to join LinkedIn” reminder emails to addresses downloaded from a user’s third-party email account. So basically the lawsuit says that LinkedIn spammed people.

LinkedIn said in an email to users that anyone who used the service between September 17, 2011, and October 31, 2014, is eligible to file a claim. I got the email below, but it was so bizarre and complicated looking that I was a little concerned it was spam (ironic right?) and ignored it.

That fated email

Now, I’m wondering if LinkedIn is hoping users have the same reaction I did because the number of claimants will determine the additional settlement they must pay out, which could be up to $1,500. At this time, however, it isn’t known how much each claimant will receive. If you’re just dying to play Perry Mason or you have questions about a claim you want to file, check out the official settlement website.

DC: I either don’t deserve a claim, or I accidentally deleted it. If that’s the case, it went to my spam folder. Oh, sweet irony.

I always thought that volume of email notifications was a bit of a holdover from a by-gone era. The reason I finally deleted my MySpace account in 2008 was that they kept sending me these forlorn emails. “Come back to us, Dan. Don’t you wonder what your Top 8 is up to?” or “Remember Tom? Wasn’t he great?” When do I get my MySpace settlement?

Your hero and mine: Tom “The MySpace” LastName

AC: It feels good to know that it’s not just me who wants to know where you’ve gone. I’m not sure that money GIF haircut is the best excuse you’ve got. Have you also been wasting too much time in Twitter moments? Heh.

I have to say, the desktop version is pretty sweet. I spent a ton of time the other day watching bunch of different takes on Amy Schumer hosting SNL. So hysterical. Don’t tell HR I was doing that. Major violation of the violations. Really though, all work and no play and that sort of thing. It’s all in the name of research! I plead the fifth! Sigh.

I don’t use the Twitter app, so I couldn’t test mobile. Have you? Do you really think people will love this “Pinterest for Twitter” experience?

DC: Honestly, I prefer Tweetbot as my primary mobile Tweeting experience, but Twitter Prime is always running in the background, sucking up my battery, too.

Moments on desktop, as you say, is completely functional. Moments on mobile, as I say, is like Flipboard plus Twitter, plus a three dot menu, plus opening up the source Tweet, plus clicking through to the link you wanted Moments ago. If the mobile experience is supposed to introduce people to what Twitter has to offer, Moments accomplishes that through a thick layer of user interface.

Virtual nudge — wake up, Alina, I’m almost done.

On the plus side, you can temporarily follow Twitter and/or Twitter Partner curated content on the temporary if you find the Moment in time, so that’s cool for award shows or whatever Normals are into. You know, people who don’t obsess about technology and social media.

Now I’m more beat than I was before all this oh-so-helpful recap. That wasn’t smart.

AC: (sleepily) Well, there you have it folks. We hope that this scintillating discussion has helped you. I know I thoroughly entertained myself while writing it. Oh yeah, and working with you Dan…that’s been a pleasure as always. See you next week!