Top Culture and Business Etiquettes in France

Heritage Web
Heritage Digest
Published in
4 min readJun 11, 2023
La Defense the Business District in France (Photo by johny0007pan on Getty Images)

Bonjour!

Welcome to the land of baguettes, berets, and business finesse. France, with its rich cultural heritage and refined lifestyle, holds a distinctive business culture that blends sophistication with formality. If you’re looking to make your mark in the French business landscape, understanding the intricacies of French etiquette and business practices is key.

In this article, we’ll go on a delightful journey through the realm of French business culture, covering everything from communication style to dining customs. So let’s get started!

Communication Style

Picture this: a light handshake and a respectful “Bonjour Monsieur” or “Bonjour Madame” to start you off on the right foot.

  • The French value politeness and formality in their interactions.
  • Speaking eloquently and articulately is appreciated, so take your time to express yourself clearly.
  • Avoid interrupting others and be mindful of your tone of voice, aiming for a moderate and respectful pitch.
  • Maintaining eye contact with the person speaking is very important to gain respect among your French counterparts.
  • Even if your French is limited, making an effort to learn a few basic phrases will earn you bonus points and show respect for the local culture.

Professional Appearance

Dressing for success takes on a whole new meaning in France as the French are known for their impeccable style.

  • When it comes to professional appearance, elegance, and conservatism are the order of the day.
  • Gentlemen, think well-tailored suits in dark hues.
  • Ladies, opt for sophisticated dresses or suits in darker tones that exude confidence.
  • Pay attention to the details: well-groomed hair, polished shoes, and minimal accessories.
  • Remember, you want to project professionalism and respect for the business environment.

Business Meetings

Time is precious, and punctuality is highly valued in French business culture.

  • Meetings are made in writing at least two weeks in advance.
  • Arriving a few minutes early demonstrates your commitment and respect for others’ schedules.
  • Present business cards (preferably written in English on one side and French on the other) to everyone you encounter at the meeting, and this includes the receptionist and/or the secretary.
  • Meetings often follow a very detailed, structured agenda, so it is crucial to come prepared with your talking points and any supporting data.
  • French professionals appreciate logical arguments, so be ready to back up your ideas with facts and figures.
  • Remember that building personal relationships is just as important as presenting your ideas.
  • Engage in small talk, show genuine interest in others, and be attentive to their perspectives.
  • It’s all about fostering trust and long-term partnerships.

Networking

Ah, the art of networking, or as the French say, “réseautage.”

  • It’s not just about handing out business cards and making small talk — it’s about building meaningful connections.
  • While formal business events offer great opportunities, don’t underestimate the power of socializing outside the office.
  • After-work activities, such as dinners or cultural events, provide a more relaxed atmosphere for networking.
  • Be friendly, genuine, and show interest in the people you meet.
  • Remember, it’s not just about what you can gain, but also what you can offer in terms of support and collaboration.

Dining Customs

Prepare your taste buds and your savoir-faire because dining customs in France are a culinary adventure.

  • When invited to a business meal, follow the lead of your host and wait for them to indicate where to sit.
  • And here’s an essential tip: keep your hands on the table during the meal — but elbows off!
  • French gastronomy is all about savoring the flavors, so resist the urge to rush through the meal.
  • Mastering table manners, such as using cutlery correctly, not speaking with your mouth full, and keeping your mouth closed when chewing is a sign of respect for the culinary experience.
  • It is customary for the host to discreetly pay the bill and offering to split it is viewed as rude. However, when dining with colleagues, typically the bill is divided by the number of people present regardless of what each person ordered.
  • Tip: Take the time to learn a little about the food you will encounter in France, such as French breakfast dishes, French seafood dishes, French meat dishes, French vegetarian dishes, and their amazing French desserts and sweets. You might like to read up on French alcoholic drinks and French non-alcoholic drinks too!

Four Practical Tips for Success

  1. Learn some French: Even basic French will be appreciated by your French counterparts as it shows effort and respect for their language.
  2. Manners matter: Be punctual, polite, and practice active listening.
  3. Follow protocol: Remember the importance of hierarchies and maintain appropriate titles and levels of formality.
  4. Be patient: Building trust and relationships takes time in French business culture.

Conclusion

Voilà! You’ve now become well-versed in the intricacies of French etiquette and business culture. By embracing the elegance and finesse that define the French way of doing business, you’ll open doors to successful relationships and exciting opportunities.

Remember to communicate with politeness, dress to impress, master the art of punctuality, network with genuine interest, and savor every culinary experience. With these insights, you’re ready to navigate the French business landscape with confidence and charm.

Of course, this is not an exhaustive list of French cultural and business etiquette tips. So if you have any great points to add, just include them in your comments!

Bonne chance! (Good luck!)

--

--

Heritage Web
Heritage Digest

On Medium we write about the world's food, culture, and history. Off Medium we help people stay connected with their communities https://linktr.ee/heritageweb