Consumer attitudes in fashion during and post-confinement

Key takeaways

• European and US consumers are advancing cautiously in their post-Covid purchasing habits as confinement is being lifted and stores are reopening.
• Luxury and e-commerce are seeing a boost in China, with certain LVMH brands’ sales increasing by 50%, and ecommerce by 3%.
• Future spending on apparel in China is expected to drop by only 0–15% in May, while in Europe and the US it is expected to drop by 50%.

During confinement, consumers spent significantly more time on Instagram, and Heuritech’s analysis found that people found new, creative ways to remain interested in fashion and foster healthy habits at home.

Download Heuritech’s full report “Trends & Behaviors: The Covid Consumer” for more.