Consumer behaviors during and post-Covid

Key takeaways

• European and US consumers are advancing cautiously in their post-Covid purchasing habits as confinement is being lifted and stores are reopening.
• Luxury and e-commerce are seeing a boost in China, with certain LVMH brands’ sales increasing by 50%, and ecommerce by 3%.
• Future spending on apparel in China is expected to drop by only 0–15% in May, while in Europe and the US it is expected to drop by 50%.

As Covid-19 progresses, consumer behaviors in different geographies continue to be affected by the pandemic in various ways. For example, in the first week of May a Shanghai shopping festival made $2.2 billion in the first 24 hours both online and in-store.

Download Heuritech’s full report “Trends & Behaviors: The Covid Consumer” for more.