Today’s blog tips will be focusing on honing your blogging game to make your content more attractive, readable and memorable to your readers.
Blog Tips for Everyone
How do you write a blog?
If you have never written a blog before, or are struggling without referring to blog tips, you’ve hit upon a jackpot today, because we are going to share important tips with you to make your blog stand out from the crowd.
1. Get ideas from fellow readers
Since blogging focuses on the interests of like-minded people, this would be your logical first source of great blog ideas. Ask people, or better yet, hold surveys on your website in exchange for a free download.
It’s easy to set up these surveys online, and the more you about your readers, the better off you will be in terms of blogging.
You can also focus on gaining insights from existing comments on your blog or Facebook page, or engage them directly: ask them what they want to read more from your website. Your social media channels should be put to good use in this manner — engage your readers frequently.
2. Write optimized blog titles
Your blog titles are the SEO lifeblood of your content, and it’s important to write blog titles that are SEO-optimized. How do you do that? Your blog titles have to have a main keyword (the central topic that people are looking for online), followed by related keywords that beef up the context of the title.
We perform the second step to ‘explain’ to Google what the content is about. This makes your content easier to surface, and in the long term, if you just keep doing this, Google will also start surfacing your content more and more, as long as the content is relevant and people are happy with what you are providing.
And of course, you need to make your blog titles catchy, too. By catchy, you need to create a sense of curiosity or wonder in people when they read your blog title. Ask a question, or offer them something of value immediately.
Catch their attention as quickly as possible, but don’t shy away from providing additional context as that helps the search engines. All in all, we need to write for humans, but optimize for the search engines that allow our content to be found.
3. Add appropriate blog backgrounds
Your blog background can change with the seasons, or just because you want to improve the appearance of your blog. Normally, combining two or more blog background graphics is a bad move because it will give your blog a disjointed look.
We recommend a clean layout, with focus on letting your digital assets and textual content ‘float’ in front of your readers’ eyes. It’s vital to use blog backgrounds that will make people want to stay on your blog and read some more.
Don’t change things too frequently, as people like to develop familiarity with online hangouts, and if the space changes too drastically and too quickly, readers may find it hard to ‘bond’ with your blog, especially when the blog backgrounds change too much.
4. Choose among blog types
Blog types refer to the different ways that you can layout the content on your blog to achieve a particular effect. One of the blog types that is frequently used by both beginners and professional bloggers is the minimalist blog.
The minimalistic blog uses few visual elements and allows the content to be the centerpiece of the layout. The downside of minimalism is you often have to spend extra time formatting the actual blog posts, as they may appear to plain or unappealing without the extra formatting effort.
The second most popular of the blog types if the magazine layout, which is more rigid and focuses on providing lots of visual structure to guide readers along.
If you love the formatting of print magazines and books, then this layout method is probably for you. It may take a while before you arrive at the most balanced layout as not all themes are equal, but eventually you will find a layout that complements the usual content that you provide your readers.
5. Don’t forget your email list
Not building a list alongside your content kingdom is not a good way to do business as a blogger.
First of all, you would have no way to contact your readers when they aren’t on the platform. You need to get them to sign up for your exclusive updates and personal communications with your growing community.
While Facebook and Twitter are good places to reach people, we find that email lists are still important especially if you want to offer products and services later on to people who read you.
6. Consistency is important
Like other media channels, people expect certain things when they subscribe to a blog. If your blog is focused on your personal stories, then keep giving them personal stories worth reading. If your blog is about your adventures in professional plumbing, then that’s what your subscribers should be getting.
Consistency is an excellent audience base builder, and it gives assurance to people that they didn’t waste their time subscribing to your blog because they are getting so much more in return.
In the beginning, it’s going to feel like a one-way street, with you providing all the content and just growing the audience, but soon enough, your blog is going to become a beacon for profitability, especially if your aim is to become a professional blogger one day.
7. Stay true to your beliefs and values
Part of the challenge to be consistent is to reveal to people what you believe in.
This may not be that easy in the beginning, but it builds the gunnies of your blog, which is appealing to people in general. Don’t be afraid to open up, to show how you really do in life. It’s going to reap dividends later on, we promise.