Amber: Making digital currencies easy…

Aleksandar Svetski
Sep 14, 2018 · 6 min read

for everyday people 🙌 👨‍👩‍👧‍👦 🙌

How cool does that look? Right?


I’ve been itching to “officially” tell everyone about Amber, but have wanted to wait until we’re closer to launch.

That day is not too far away, so here we go…

Intro 👋

Amber is a digital currency exchange, wallet and round up app — all in the palm of your hand.

Our mission is to make digital currencies easy, for everyday people.

You simply download the app, link your account and get on with your life.

The spare change from each of your transactions is automatically converted into Bitcoin — like a digital piggy bank. 🤯

It’s Australia’s first fully integrated digital currency exchange, wallet & micro-investment app, so not only can you buy Digital currencies with your spare change, but you’ll also be able to store, swap, send and sell.


There is soooo much happening in the crypto, bitcoin & digital currency space. Some good..and then a whole bunch of noise.

Everyone’s runing around with an idea that’s going to “change the world” or some new Ai powered Blockchain with Machine Learning drones that send rockets to Mars, wash your clothes, cook your food & make you rich while you sleep.💸💸💸

Whilst there is some merit to the real innovations beneath the hype, even alot of that “stuff” is still years away from being used by the average person.

Andreas M. Antonopoulos says it best in this video, when he’s asked “what’s next for Bitcoin / Blockchain?”:

And the numbers don’t lie. Despite all of the supposed “growth” we had last year, the level of adoption is a fraction of the level of general awareness.

Our goal is to help close that gap.

Looking at all of this, we realised that we need to go back to basics.

We don’t need to create that super-advanced shiny new thing that’s going to “change everything”. What’s needed right now is basic infrastructure:

  • Better on-ramps (Exchanges)
  • Better infrastructure (Wallets, storage, etc)
  • Better Education

We need to make it easier for the everyday person to get involved, and in the simplest of actions first, ie; Buying some Bitcoin, storing it in a wallet, swapping it for some Litecoin, sending it to a friend, paying a merchant for some Pizza and then selling some of it if they want to.

So @Amber, we asked ourselves some simple but direct questions:

“How can we do that, in a way that’s as simple as possible, that the user doesn’t have to “think” about, that’s intuitive, that’s secure, and that’s all-in-one?”

The answer???


An exchange, wallet and round up app all in the palm of your hand. 🤲

No Token, No ICO, No new fandangled “Blockchain”, No whitepaper, No techno-babble, No Moon, No Lambo and No silly promises of getting rich doing nothing.

  • Minimal effort required.
  • Minimal risk.
  • Minimal headache, or “things” to work out
Our all-in-one approach

As humans, when we discover something new, we tend get ahead of ourselves and forget that it’s often the simple things that most of the difference.

Amber is about bringing us back to basics, and doing the right thing by the everyday user — because without them, this entire experiment fails and we may as well go back to what we were all doing before.

Google….Not AoL

20yrs ago, AoL said “we need a better internet”.

Google, Netscape & Hotmail said: “we need to make the internet useful”.

Here we are, in 2018…

Google is..well….Google. Netscape opened the internet up via the browser & Hotmail fundamentally changed communicaton with email accessible to all.

AoL??? Lining the dustbin of the internet’s history.

A little screenshot from our Pitch Deck

It’s our strongly held belief that we do NOT need another Bitcoin, nor another ridiculous token or pointless blockchain idea.🙅

  • We have sound, unstoppable digital money.
  • We have a couple of great options for platforms upon which functions can be built — with no intermediary facilitator.

We also have some things almost here / around the corner /on the horizon:

  • Digital collectibles (getting better…on the way)
  • Sovereign Identity solutions
  • Financial & exchange functionality at the protocol layer (think interest, lending, savings, etc)
  • Tokenised / Digitized forms of real world assets

And some cool things that we’ve probably not come up with yet.

What we need to do know, is make these things accessible & useful.

And that’s our mission.

In closing

It’s been almost 18mths since I first floated the idea and started annoying random people on the street🚶with my (now over-used) 5 questions:

  • Have you heard of Bitcoin & Crypto currencies? (often yes..esp later 2017)
  • Do you know where to buy them (not really)
  • Do you know how much to Buy (no idea)
  • Do you know what to do with it (ummm…buy things online??)
  • Would you put your spare change into it (mostly yes)

It’s been 9mths since we actually got together as a team & started to build this.

Real businesses, quality products and amazing teams take time to build.

We’ve kept our heads down & worked hard, we’ve run various iterations, built some pretty amazing partnerships and not too long from now, we’ll be releasing some early versions of the Amber App.

I personally could not be happier with the caliber of people involved, from the investors that have backed us, to the advisory team that helps guide us, to the incredible team we have actually building this thing, the close partners that have been itching to tell the world about it and the initial customers that have been our guinea pigs along the way.

You’re all amazing, and I look forward to the next chapter of our journey as we release Amber and begin to introduce people to this new, natively digital world and empower them to have more choice in their personal & financial lives. ✊✊✊

Thanks for reading.

Jump on our website to keep an eye on what we’re doing, follow us on facebook, twitter, etc and we shall chat soon 🙏🙏🙏

If you enjoyed this post, please show it some love, give it a clap (or a few) and pass it around to anyone you think should have a read.

Hope you got some value & feedback is always welcome!


CEO & Co Founder @ Amber Labs

Originally published at


Our goal at Amber is to introduce people to this new, natively digital world and empower them to have more choice in their personal & financial lives. ✊

We’ve combined micro-investing with a digital currency exchange and wallet, so the spare change from each of your transactions is automatically converted into Bitcoin, Ethereum (and more) — like a digital piggy bank. 🤯

We believe it’s the easiest way to start accumulating digital assets, and we’d love for you to join us on this journey!

Amber will be available on the App Store & Google play in October 2018.

Until then follow and find us at:


You can also follow me here:


Bitcoin made Easy.

Aleksandar Svetski

Written by

CEO @ Editor @ Bitcoin, Money, Philosophy, Business, Startups & Entrepreneurship.



Bitcoin made Easy.

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