Introducing Hey, Be Well! - The platform that uses blockchain technology to help you achieve your wellbeing goals

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Hey, Be Well!

8 min readJun 26, 2018

Hey, Be Well! is a platform designed with a single purpose: to help you accomplish your wellbeing goals with the help of Specialists and Suppliers. It integrates and connects all dimensions of wellbeing and empowers users to choose from a wide array of health goals, from physical, to psychological, social or spiritual.

A person’s well-being should not be solely defined by their biological health. We believe that nutrition, mental health, fitness, sleeping patterns, mindfulness, spirituality and personal fulfillment play a significant role in our overall health.

As a User, you can choose your Goal, stake tokens, overview your goal progress and data, connect with specialists and suppliers and receive all the support and resources you need in order to accomplish your wellbeing goals.

Brief History

Hey, Be Well! started back in 2009, as an online tool, called vreaudoctor.ro, that helped users find and book medical appointments, in Bucharest. Doctors that were using the platform could also manage their appointments in a personalized calendar, and show real-time availability to potential patients.

By all accounts, the market was not ready for vreaudoctor.ro. The platform was a failure, but a failure that taught us to stop guessing what our users wanted and start doing the research required to develop a relevant product.

We started researching the health and wellness industry, seeing what worked and what didn’t, and if there was room for innovation. We wanted to develop a product that was both wanted and needed.

We knew we were on the right track when we started asking ourselves the simple questions, such as: What does it mean to be healthy? Why are we waiting to get sick in order to do something about our health?

We conducted a Research Paper called “The State Of Wellbeing 2018”.

This experience provided us with insight into the needs of users, who wanted to achieve specific health goals, such as losing weight, being more fit, eating healthy, meditating, or having a clear skin.

These types of Goals require personalized advice from Specialists such as fitness instructors, chefs, nutritionists and even healthcare specialists, as well as a supportive community to interact with, that will help them stay motivated.

Introducing: Hey, Be Well!

A platform that helps you set wellbeing Goals and accomplish them with the help of Specialists and Suppliers.

Hey, Be Well! is a heavily gamified platform, which makes it fun to engage with. It also has a strong blockchain component, which benefits all Key Players, because now they interact in a fair and transparent environment.

Characteristics:

Engaging
Efficient
Gamified: Goals powered by HEY Token
Strong blockchain component: fair & transparent
Benefits all Key Players

The main key players within the Hey, Be Well! ecosystem can be divided in three types of accounts: Users, Specialists and Suppliers.

Gamified Onboarding

Upon creating an account, any one of Hey, Be Well!’s Key Players will begin a gamified onboarding process, that will familiarize them with the platform.

For each action, they will be rewarded a small amount of HEY tokens. This reward has a double purpose: to encourage them to carry on with the Onboarding process, and to make sure that they begin their experience with the tokens required to unlock Goals and other features that are token-dependent.

Listing of Specialists and Reputation

Reputation is very important for any professional, but exceptionally important for those that work in health industries.

Hey, Be Well! will provide Specialists and Suppliers with a fair and transparent reputation system, which will make sure that the top Specialists and Suppliers get the recognition and the visibility that they deserve.

The Reputation algorithm will take into consideration the Specialist’s level of engagement with the Users, the rate of success of Goals and the reviews he receives.

Matching Users with offers based on consent and stated interest

Advertising the way it’s been done until now is clearly flawed and needs to improve. We too hate spam, pop-up banners and irrelevant offers. There is no room for invasive marketing campaigns on Hey, Be Well!

Instead, we will replace the traditional way of advertising, with an algorithm that, upon receiving consent from the User, matches them with offers for goods and services that are aligned to their stated interests and ongoing wellbeing Goals.

We aim to help Users, Specialists and Suppliers to find each other in an organic and relevant way. This will lead to a better experience for the User, more loyal and happy customers for Specialists and Suppliers and a better relationship between all three Key Players.

Third party integration

In order to get an accurate estimation of a person’s health status and progress during goals, we will integrate with third party applications.

We believe that integrating with other, established solutions will help the Hey, Be Well! users transition smoothly towards our solution, Sharing data between trusted apps will provide Hey, Be Well! with the resources needed to offer its users an intuitive experience that feels easy-going and natural.

Sharing of data

Users that agree to share their data with third parties, that want insights into their goal statistics and health progress, will be able to do so and receive a reward, in HEY, for helping the industry get a better overview on their needs and wants.

The need for motivation

Our research has shown there is a growing trend towards adopting a healthy lifestyle and a general global increase in interest regarding health. We all want to live better, healthier lives and we are educating ourselves about what that means, but we have serious trouble cultivating healthy habits.

Having skin in the game is a proven method of gaining a stronger sense of responsibility regarding the outcome of our actions. We’ve all had New Year’s resolutions that have been all forgotten by Valentine’s day…let’s do better!

Being a part of an active community whose members encourage and support each other, as well as having some skin in the game by staking HEY tokens, will increase your chances of holding yourself accountable and actually making the effort required to reach that goal.

Health Goals - How do they work?

Users:

As a user you would first select the desired Goal, then, in order to get started, you would have to stake the required amount of tokens. The amount of HEY will vary according to the complexity of the Goal.

The next step is to choose your Specialist and the Involvement Package, which dictates how much one-on-one support you want from them, on the duration of your Goal. You can opt to do it all on your own, which is free, but not available for Goals that need to be validated by a Specialist. You can also opt for any number of one-on-one Session with a Specialist. These sessions can be in the form of video call, audio call or audio message or even IM, and are payable in both FIAT and crypto.

The Specialist will guide you, offer a structured plan (be it nutrition, beauty routines, tips & tricks, exercised both physical and psychological or workouts) and, if needed, recommend suppliers that have products that help you on your journey.

If you want to purchase products from Suppliers, you can pay the listed price with FIAT, instantly, or you can unlock special prices with your HEY tokens.

You can fin out more, about how Goals work, here: https://medium.com/heybewell/hey-be-well-how-goals-work-30bf1067f64f

A User can set simple wellbeing Goals that can be easily verified by the platform, or choose from a more diverse set of wellbeing Goals, that can be verified by Specialists, and join a Goal-focused Community where they can access Specialists, Suppliers, Influencers and other Users who are interested in the same type of Goals.

Specialists

As a Specialist, you select your specialization, provide required proof, choose for what type of Involvement Package you are available, the price for each service and the number of hours that you can dedicate to Hey, Be Well! Users.

Once selected by a User, you can see their Goal details and decide if you accept their support request. During this process, you are paid for your services.

Payment from the User can be made in FIAT, or crypto currencies such as Bitcoin or Ether, if you, as a Specialist, agree to this form of payment.

If the User is successful and reaches their Goal, the Specialist will increase their rate of success and professional rating, which in turn increases their visibility and chances to convert more Users into clients.

Suppliers

As a Supplier: You can sell your goods to Users with active Goals that match your product category. If you agree to give preferential prices to Hey, Be Well! Users, you will be rewarded HEY tokens, which you can use for promoting your products to other Users, with ongoing Goals compatible to your product category.

Rules:

Staking: Each user must stake a predetermined amount of tokens in order to set a Goal.

Verifying Goals: Users will be able to automatically verify simple Goals that can be accurately tracked by the Hey, Be Well! platform, or other third parties that HBW is connected to.

In order to verify the achievement of a complex Goal, a User must work with a Specialist. The process generally requires a minimum 2 User-Specialist interactions.

In the first one, the specialist assesses the user’s initial wellbeing status, determines if the user has chosen a suitable Goal that does not endanger their health or safety, and offers recommendations for achieving that Goal.

The second mandatory interaction marks the moment that the specialists re-asses the User and their progress. Then the Specialist must determines if the Goal can be considered achieved or not. Other interactions are recommended but not required for validation purposes.

Reward: If the Goal is verified, then the User’s tokens are returned to them along with an substantial bonus in tokens.

It is important to mention that if the Goal is deemed as unsafe or unsuitable by the Specialist, the staked tokens are returned to the User and a new, more appropriate Goal is suggested.

This article covered most of the Hey, Be Well! Product, but where does blockchain and tokenization come into play?

This is the first, and most comprehensive part of a series that presents most of the information in our Whitepaper.

Later this week, I will publish the sequel to this piece, in which I will share all the details regarding Hey, Be Well!’s incorporation of blockchain technology.