🛠 Analytics Teardown #1- Daily Budget Reseta!

hey digital folks 👋🏻

Here is the first content of the heybooster Analytics Teardown series. If you like these (or have a question) just reply to let me know, and I’ll hook you up with new insights.

23:58, 23:59, and 00:00. Time resets typically occur at midnights. Let’s check out what ushers in the new day.

• Exactly at midnight, Google Analytics sessions reset. Causes sessions & click differences have a negligible effect.
• The transaction is going to count for the new day if the session has started the day before.
• Happy birthday to you 🥳🥳 (if the new day is your birthday)
• Your daily advertisement budget reseta! 😱

This means that your ads start to get an impression again when the time is 00:01, regardless of your marketing performance! and mostly you don’t need to reactivate your ads if your target audience doesn’t prefer to buy at midnight.

heybooster daily budget insight

I know it sounds weird, and the worse thing is that most marketers don’t even seem aware of this. They are wasting their budget just because of the day reset. As a result of this, their daily budget is over before the most valuable hours.

You don’t have to miss out on the peak hours of your audience’s interest. Check it on heybooster and get your Google ads optimization suggestions.