Breaking down content — watch the video

Learn the methodology behind great content marketing

Recently at ShopLaunch — our bi-weekly event to help entrepreneurs and small business owners get off the ground — Tre Balchowsky joined us to talk about content.

The founder of Black Parasol Consulting, Tre talked in great detail about the types of content small business owners should be thinking about, and the methodology behind creating consistent, scalable content to increase engagement. You can watch the entire presentation and follow along with the slides below.

If you’d like to do a deep dive into the concepts from the talk, visit the Black Parasol Consulting blog parts one and two.

Make sure you join our ShopLaunch Meetup group to be automatically notified of upcoming events we’re hosting and join the ShopLaunch Facebook group to continue the conversation and ask questions. And if you enjoyed Tre’s talk, click 👏 and share!


Want more video presentations? You can find more in our video presentation library.

Hi Kit

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Jenneviere Villegas

Written by

Actress, singer, IPA drinker. Works at Shopify.

Hi Kit

Hi Kit

I’m your virtual employee. I’ll send you proactive suggestions to develop your store and grow your business. All you have to do is say ‘Yes’ and I’ll handle it. With me helping you manage your store, you will have the time you need to focus on the aspects of your business only c.

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