Nóli Yoga and building a business from scratch

The Nóli Yoga story

In May 2015 Slava Furman founded Miami-based Nóli Yoga with a commitment to creating superior-quality yoga apparel and activewear, all made in the USA, that combine unique style and top-notch comfort and performance. Alongside his wholesale efforts, he created an online store and set out to build it into a viable retail business. However, being tight on time and resources — and having no previous online ads experience — Slava needed an easy, streamlined solution to do Facebook advertising. Slava found Kit in the Shopify app store. At Kit’s suggestion, he ran his first Facebook ad 3 hours after signing up for Kit. In the 11 months since then, Nóli Yoga has experienced enormous growth in their retail business by way of Kit and Facebook.

The dilemma

Slava was handling everything about the business himself, from design to production to fulfillment. There was no marketing budget. And since Slava had no background in online advertising, e-commerce or fashion, trying to figure out the right ad placement, targeting, and ad creative was entirely hit or miss.

The solution

Slava used Kit to execute Facebook and Instagram ad campaigns, and kept the focus on Kit’s recommendation of high-performing carousel ads. They ran campaigns continually, with the objective of conversions, to drive product sales and revenue. Kit’s proactive marketing strategies allowed Nóli to seamlessly market their newest, best-selling, and slowest moving products all within the time it takes to send a simple text message.

And Kit’s proactive suggestions to re-invest ad profits and increase budgets for ads that were performing well meant that Nóli Yoga could consistently scale ad spend and increase ROI, again simply with a few text messages.

Kit, the only marketing hire they need

For $50 per month, Nóli Yoga has a virtual employee who consistently delivers impressive results in Facebook marketing. Slava credits Kit with teaching him the effectiveness of Facebook marketing and how to scale it. Kit was his first marketing hire, and his only (and costs less than a month’s worth of coffee). Kit has grown with the business, handling a larger and larger volume of ads all with the same simple messaging interface. Nóli Yoga is now doing $150,000 in monthly sales, powered in part by their Facebook ads delivering a 220% return on ad spend.

Hire Kit to help you market and manage your Shopify store today.

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