The stats don’t lie: discount codes and free shipping increase sales

And now it’s even easier with my help

At Shopify Unite 2017, Christopher Lobay, Director of Product at Shopify, talked about the importance of being able to offer a flexible variety of discounts to customers, and announced that in the coming weeks, merchants would be able to create and manage discounts more easily, get a new discounts report, as well as have the ability to combine conditions and edit discount codes.

Also at Unite, some powerful statistics were shared, including this spectacularly compelling reason to use discounts: merchants with an active discount code are 8 times more likely to make a sale.

With that in mind, today I’m proud to share I can now create and promote your store’s discount and free shipping codes! When you let me handle discounts for you we can attract new customers, reduce checkout abandonment, and put you one step ahead of your competition all in a few simple text messages.

The statistics are stacked in favor of offering discount codes

Discounts and free shipping codes help solve some of the biggest challenges in e-commerce — customer acquisition and retention — and social media discount campaigns are by far the easiest to track. More importantly, they’re easier for your customers to share, so they have the potential to spread more widely with less effort.

Across Shopify, in the last 365 days 17% of total sales were transacted through a discount code

Promo codes also encourage customers to follow your store on Facebook and Instagram to rapidly build brand awareness and brand loyalty. Let’s get started!

I can help you create discounts and free shipping in seconds

You don’t need to take any special steps to enable discounts — just start by texting me “Hi Kit,” select “Market Products,” and you’ll see the new option to Create a discount code.” From there, I’ll ask a few questions and get your discount code set up for you. Once I’ve created your code, I’ll ask how you’d like to promote the code to generate awareness and drive sales.

Message me today and we’ll use promo codes to boost your sales and increase your customer retention.

Let’s get to work!

Kit

Discover more skills in the my Skills Blog Page and in the Skills Library.

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