I Want To Be Honest For A Second
Success Is Not A Single Moment. It’s A Journey.
I think that a lot of people believe that success — and the moment it finally happens — is a definable event.
One day you’re average, and the next day you’re a massive success.
In my experience, that’s not the case. It’s really just a slow, deliberate journey. And at no point do you have that lightbulb moment where you realise you’ve made it.
Everything happens so gradually. That’s the way your brain works. Your brain doesn’t really come to a jarring, instant realisation. It changes and grows so subtly, and it recognises your success subtly.
Just a short time ago? I was completely lost.
I had a business that I didn’t even understand.
All I knew was that I had an idea one day, and the next day I had called myself a founder.
It was meaningless, and totally trite.
What I had — technically — was nothing. And I was floundering and drowning in my lack of direction.
I was putting all my time and effort and energy into building products and services that didn’t have a customer, and that nobody needed.
If I had taken even a week to get to know who my target customers were, or even to find out if they existed, things would have been different.
Hell, if I had been working on anyone else’s business instead of my own, I would have known that. But it was hard to see the wood for the trees.
But the key isn’t to push to the moment where it all makes sense, where you stop feeling like a heaving mess and start to feel like you got your shit together. The key is to keep pushing, knowing that moment will never come.
The key is to enjoy that push, enjoy that work, and enjoy that journey. If you can’t find a way to do that, I can’t help you.
Check out the Creatomic podcast: https://media.zencast.fm/creatomic