Nothing is impossible (if you know how to start…)

You know how to eat an elephant? One bite at a time. If you want your software to eat the world, it’s going to happen the same fucking way.

I don’t believe that anything is impossible, if you know how to take the first step. Because that first step is where 8 people out of every 10 give up and throw in the towel.

When you look at the big goals, the big dreams that you want to reach, and you see them as a massive collection of Scary Shit That Must BeDone, you’re never going to be able to do anything.

You’ll be paralysed with inactivity and uncertainty. That’s what happens when you look at founding a blog and you can’t separate the first minusculesteps from your end goal of hundreds of thousands of published words.

That’s what happens when you look at founding a startup, and instead of seeing the day to day work, all you see is that huge valuation that you desperately want to chase.

That’s what happens when you look at writing a book, and instead of seeing the plans that must be sketched out, all you see is an impossible-to-reach word count.

In all of those examples, you’re fucked if you don’t know how to start.That’s the truth of it.

But in all of those examples, if you have the first steps mapped out, achieving your goals becomes way more possible.


Your first steps matter. But what those first steps actually ~are, and whether they’re the wrong or right steps, that’s not entirely important. The important part is just having a first step to begin with, and taking it, and learning from it.

Whatever you want to do, you need to define a simple first step that you know is achievable. Sit down with a piece of paper and brainstorm it. The first step needs to be something that you know is possible.

It could be as small as registering a domain name. It could be as big as signing your first client. It could be as crucial as writing your first line of code. It could be as difficult as cold calling 10 companies.

The first step is going to define all the steps that follow. Not by setting you on a path that can’t be changed, but by setting yourself out as an entrepreneur, or a creative who gets shit done.

If you want to change the world, first work out what pants you want to put on when you do it. The steps that follow are going to be a shit tonne easier.

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