Simplicity Is The Fucking Key

Daily Blog #31

I’ve been worrying that my blog isn’t fancy enough. That it’s not flashy enough.

I’ve been worrying that I won’t stand out, that people will get bored of the format, and that I will lose readers if I don’t go loud. It’s been eating away at me recently.

But then…I saw this tweet the other day, on the anniversary of the iMac:

It’s so spot on.

Simplicity.

That’s the key to communicating, marketing, advertising, selling, building, making anything.

Simplicity ensures that you keep the core of your values and your product pure.

Simplicity can let the true glory of your work shine through.

Just look at the imagery.

The white space.

The wording, economic and stark but entirely effective:

This has been one of the greatest parts of the Apple process.

They don’t sell by overcrowding, they don’t communicate by stuffing their pages and their tag lines with words and concepts and imagery that distract from their products.

At the end of the day, that’s what makes their products great, too.

They don’t need to feature-stuff.

They make sure the products can do what they’re meant to do, and then they tell their customers about it.

No matter what you’re doing, you can learn from this.

It’s not about embracing minimalism as an aesthetic.

It’s about questioning why you’re including certain elements, and it’s about understanding what is necessary.

It’s about only doing what is necessary. It’s about refusing to obscure your work with frills that nobody really needed in the first place.

After thinking about Apple’s simplicity, I realised something.

I could make this daily blog 10x longer than it is. I could add so many images you’d think you stumbled onto a sentient camera’s Grindr profile.

I could throw in a thousand quotes.

A dozen listicles.

A picture of David Hasselhoff.

But none of that is going to make the blog better.

🍕 At its core, I know that this daily blog is black text on white space and the meaning behind it.

🍕 It’s focused on presenting an idea, that I find important and worth sharing, every day.

🍕 If I stray from the simplicity of what I want to do, and complicate it, that’s going to distract my readers.

🍕 And it might distract me, too.

Because at the end of the day, I’m not here to make something flashy.

I set out to write a daily blog. That’s it.

I didn’t set out to create a visual masterpiece or stimulate people who need pop-culture-colour in everything.

I didn’t set out to be TM-fucking-Z.

I know that I love writing, and I know that the people who are dedicated enough to keep checking out the blog love reading. Why should anything else matter?

When I sat down to write the blog post today, it felt like a load had been lifted. I wasn’t paranoid and worried anymore, and I wasn’t doubting the value of what I was doing.

A breath of fresh air.

Simplicity is the key. It’s something I won’t be forgetting.

I want to make it the living core of my life and my work 🙌🌱😘


🗓 I’m working from home today. Spending time with my cat. I feel like Snoop Catt has been missing me lately with my cray schedule, because he came in last night and slept on top of me for hours. It was cute, and loving, and warm, and fuzzy. Best. 🐈

I’ve been doing content and biz admin all morning, and I’ve been preparing…well, wait for the Daily Ask and you’ll see!

This afternoon, I have a talk on Ideation to Reality at UNSW. And a panel right after. And then, if I’m perfectly honest with you, I’m grabbing a bag of KFC before I head home for a late night call with the team at Hubspot.

I’ve had 2 coffees today, and FFS don’t let me have anymore…

One thing I’ve been thinking about recently is, “the game” – this game we play in startups of sucking up to people and not speaking our minds to shallow, disrespectful or rude people because we want jobs or investment or career progression from them.

That’s something I’ve never been good at. It’s something I don’t want to be good at. It’s important to just set a line, set a standard, and be true to who you are. Sucking up to people who aren’t worth your time is a waste of your time. Sucking up to people in general is a waste of your time. That’s one thing I know for sure.

💡 The Daily Ask

Drumroll please…

We’re re-launching Growth Mafia!

Now that I’ve done my thing for a non-profit, and I’ve had some time off, I’m back to scaling up my content creation house. I’m excited to do this. We did a soft launch a few weeks back and brought in 5 new clients, and now we’re ready for more.

It’s a small team. Myself, some assistants and creatives and the Growth Mafia network of designers, artists, marketers, writers and video producers who I work with to execute world class content.

My big ask is to check it out, and if you want content to communicate with and entertain your audience, reach out 😉😉😉😉