Stop Demanding Attention And Start Earning It
You aren’t entitled to a single reader. You aren’t entitled to a single customer, viewer, audience member or anything else. As a creative, you are doing creative work in the hope that people will consume it.
But you can’t demand their attention. The people with the potential to enjoy what you do are busy. They’re distracted. They have a hundred things they could be doing at any given moment.
They could be using your competitor’s app or reading your peers’ blogs.
They could be taking photos, playing Mario, seeing their family, drinking a latte, eating chips, listening to Black Flag or searching for that one pizza place they visited 10 years ago and have never been able to find since.
So when you demand their attention, they don’t care. They don’t want to.
There’s enough out there for them to worry about as it is.
If they can avoid giving any attention to you…that’s a little less time they have to panic about losing.
Which means the default position of your audience is to honestly not care about giving you any attention at all. It’s easier for them.
This isn’t a bad thing! This isn’t a disaster for you. This isn’t negative.
What it means is that you have to change your tactics.
You have to earn. You have to earn attention.
You earn attention by focusing on what your audience want, what they need, what they don’t even know they’re searching for. You research. You offer quality. You create your best work.
You create your best work at all times.
In a world where attention is a precious commodity, you don’t demand. You create value and you trade it for people giving a shit.
When you can stand out in that way — you become valued yourself. Eventually, you start to stand out just by virtue of being you. That’s worth gold my friends.
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I’m a coach, creative, writer and entrepreneur. I founded Creatomic, a publishing and coaching company. I transform businesses and help people. It’s my calling.