Photo Credit: Nicolai Berntsen
Parker Hathaway
Apr 16, 2016 · 2 min read

Marketing is displaying to the world the importance of what you have.

That’s all you need to know, at least to start. If you don’t believe in the product or service that you’re tasked to market... then leave. Go do something else.

Artists can design something beautiful. Writers can move people to belief, to action, to enjoyment. Chefs can make food so good that stomachs will smile. Tech startups can solve the world’s problems.

However, if you don’t know how to introduce the world to what you have, you may not make it. That’s the job of the marketer. That’s the goal of this blog: To celebrate the role of a marketer.

We’re the invitation that goes out, the strategy that compels, the ad that convicts. We’re here to help people make great decisions. Let’s use creativity, strategy, and teamwork to do just that. Display to the world the importance of what you have.

Join me as I post twice a month on all things marketing. This blog is a little bit of how-to and a whole lot of inspiration.* I hope to learn as much from you as you learn from me, so please leave a note or to email me directly at

*You’ll also hear from my friends as I ask them to write on their marketing superpower, you won’t want to miss out!

Next time: Knowing your customers so you can serve them well. I’ll look at the most important word in our marketing definition: World. Your customer. For me it’s a reader. We begin by identifying their psychographic, demographic, and behaviors. I’ll then survey research tools that will aid in our endeavor (shhh… these are top secret!). :)

If you learned something new throw a comment below. If you simply liked it, hit the green heart. If you hated it, well shoot, send me an email — At the top of the month, I shoot out an email menu of sorts, covering the month’s work of writing and reading. It’ll be fun and you can always unsubscribe:

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Parker Hathaway

Written by

I’m a book marketer and this is my blog! I write on marketing, creativity, & working together, because without these we will fail.

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