Nail your art auction bidding strategy

How to play it safe at online art sales

In the right place at the right time

How much time does the auctioneer leave for bids to come? How fast he/she decides to skip the lot if no interest is shown? How do the bidders (offline and online) behave? Do they tend to underbid or the sale is quite active and most of the lots exceed their estimates?

Everything is set for the bidding. At Sotheby’s HQ in London
Pre-auction fuss at Drouot in Paris
May the best one win! Bidding floor at Sotheby’s HQ in London
Examining lots in flesh before bidding — priceless

Behaviour rules for offline bidding are basically the same except for that you have to be way more experienced and confident to hit your target in style.



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Marina Viatkina

Art | History Writer & Collecting Advisor → | Founder of Smart Art — Art History Escape app →