In today’s generation, everyone wants to have a business because it offers a better financial independence. From students to job-seekers, everyone wants the freedom to work and earn on their own account. Establishing a business is not only about financial freedom but also passion turned into a reality and it is an added bonus if the idea contributes to society as well.
One of the biggest misconceptions regarding a business is the need for excessive funds. While building a business is still a dream for many owing to these concerns, some young founders have proved that it is an achievable task, provided that you know how to make the best out of an opportunity.
Today we break these myths as we share how to start a business with zero investment. Here go our tips for building a zero investment business!
Building Community Through Social Media
Knowing your customers is probably the first step in starting a business. Once upon a time, we needed physical stores in the market to win over the customers but today, that is no longer the story. All thanks to social media platforms, building a business and a customer community isn’t as tough. Facebook, Instagram, Twitter, Snapchat, Blogger are the most easily accessed means of connecting with people.
Telling them about your services, highlighting the best you have to offer and building a customer community can be done in a few easy steps. It’s all about understanding the point of attraction of your customers and generating their favored content. Generally, it’s all about flaunting your content because, ‘jo dikhega, vahi bikega!’
Selling On Free Platforms
The best part about the internet is the ease of access it has provided to the general public. On the one hand is a great way to connect to people and on the other social media platforms help you sell the services/products to anybody active on the said platforms. There are various websites like Amazon, eBay, etc. that allow retailers to sell their products for a nominal commission. By updating products on these platforms, one can have the benefit easily.
The New Barter System
How many of you have seen your favorite celebrities posting stories of the gift hampers they receive from brands? Well, this is called a barter system where one party sends its products as a gift, and the other famous one markets it through social media. Many brands reach out to celebrities who promote their brand’s products. This way of marketing is often chosen by developing or established brands.
Opting Low-Cost Services
Once you get started with a zero investment business that will offer you a rate of return, you will then have to invest in its growth. Initially, you must invest in low-cost services. One can opt for them with the help of freelancers, outsourcing services and the skills of interns. In addition to these, various business softwares are available and they help provide a low-cost way to grow and nurture the business.
Don’t Follow As It Is
Being inspired by others is all good but copying and plagiarism definitely isn’t. Every business is different with a different vision, employees, ideas, etc. So, be prepared to do what your business needs. This assumption also puts a limit on businesses that can work with zero investment (Read our story on business ideas with zero investment).
In a nutshell, a business can start from social media and then can grow on various platforms. Starting a venture requires dedication, determination and devotion with a revolutionary idea to hit the right target. If you’ve got a startup idea, visit us at Higgle and get to know more about how to begin a startup with zero investment!
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