Life After Data
Published in

Life After Data

How Pagani built an authentic brand, and you should too

A journey through honest design and data science

Good design is honest.

“It does not make a product more innovative, powerful or valuable than it really is. It does not attempt to manipulate the consumer with promises that

--

--

Your digest about connected car data and the Internet of Cars, by High Mobility

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Risto Vahtra

CEO & chief designer @highmobility · I think about design, connected cars, and building authentic brands · photo by martinschoeller.com