Life After Data
Published in

Life After Data

How Pagani built an authentic brand, and you should too

A journey through honest design and data science

Good design is honest.

“It does not make a product more innovative, powerful or valuable than it really is. It does not attempt to manipulate the consumer with promises that



Your digest about connected car data and the Internet of Cars, by High Mobility

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Risto Vahtra

CEO & chief designer @highmobility · I think about design, connected cars, and building authentic brands · photo by