The End of Stupidity
It is amazing to see that major cities in Europe are now filled with frequent conferences about the future of the car. Industry stakeholders have acknowledged that the way mobility, software and services are designed for cars is radically transforming. Over the next decade, the differentiating source of supply and value in the automotive industry will not be car parts or engines. If we expect smarter cars then instead, it will be a network of software developers. But, are the right tools there for them to be productive?
On September 15 HIGH MOBILITY participated in a discussion and presentation platform about Connected Mobility. The event was sponsored by the ZEIT newspaper as the first roadshow of 3 in total. We recommend to catch the next one in Shanghai, or the last one @SXSW in Austin, Texas. The roadshow began with a keynote speaker and futurist Lars Thomsen. He is predicting that our society will understand and use future technologies and processes in a better, more efficient, secure and comfortable way. He called the time between 2016–2021 as the “end of stupidity”. People who want to succeed in this transfer have to be part of future visions and future core competences.
During the same event a discussion was held between the ZEIT moderator and Thilo Koslowski from Porsche Digital GmbH about future predictions of the automobile and Porsche in general. Mr. Koslowski noted that in his opinion the automobile will transform to become the core center of the auto user with all the service integrations in and outside the car.
The car user has different needs before, while and after going from A to B.
So, how to get there? Mr. Koslowski expanded his views on this, too. “Borders have to be widened, the auto industry has to organise themselves in a different style and way. Technologies have not only to be used, but also the way we think needs to change”, he said. We agree.
Just before this year's Paris Auto Show we packed our bags to attend an alternative mobility event in town. A local electric car platform maker XYT held an event focused around Urban Logistics. XYT has developed quite an interesting modular offering to address all kinds of future needs. As many other similar entrants to the mobility-game, XYT comes without a legacy baggage. From the start, they wanted to become a modular platform.
Now, we can re-invent how things are done.
As noted earlier, the differentiating value is increasingly concentrated on software and services. And XYT is well placed to take advantage of this. One of the clever things about their platform is that their vehicles can be assembled locally — by qualified service stations, repair shops or independent enthusiasts. After that the use of the vehicles can range from local car sharing schemes to versatile rescue vehicles for beach life guards.
The exciting times are ahead. Over the course of coming months developers, students and enthusiasts will have the chance to imagine their future vehicle and build a prototype using XYT's platform. As software partner HIGH MOBILITY makes it easy to bring digital extensions to the vehicle.
Within this framework participants will be able to enrol our Developer Center, build their smartphone or smart watch application for the car and test it out with our car emulators. Work can be done without constant access to the real vehicle until major UX details are refined.
Stay tuned for more info about the project.