Showing Light, Spirit and Energy in Your Videos — By Sahar Hechme
It feels like because of the pandemic we are all focusing more on our overall health and wellbeing. The jump in interest in all sorts of mindfulness and spiritual health over the past year has been nothing short of phenomenal.
Light, spirit and energy will mean different things to different people. You may take your guidance from horoscopes or feel connected to a spirit or something “other” than the everyday. You may be someone who has typically been of an empirical mindset but have begun to embrace the benefits of changing your perspective to focus on the light in the world, or perhaps you have decided to channel your energy into your next goal. Either way, you and millions of others have been taking inspiration from videos across YouTube and social media as a whole.
There is no doubt that the reach of those who provide services or products that help people achieve this sense of connection has never been greater, but make no mistake, this is still an expanding area with opportunities for those with exciting ideas. As always, the key will be in communicating the benefits to your viewers and doing so effectively.
Every video has a light and spirit of its own, no matter the type of the video or its length. It could be a business video or a relaxing meditation session — each have their own energy and brings new perspectives to the viewer.
In a meditation video, the editing is slow, creating a connection with the person watching, even if they are miles away, and the calmness brought by the light background music takes you to a different dimension. Additions to the visuals can add to the mindset and make the viewer feel like they are part of something bigger. This doesn’t have to be something grandiose that takes significant effort to film, it can be stock footage of a calming brook or river.
Would you like to share your story or expertise with our readers? Contact our editor-in-chief, Rafael dos Santos, by clicking here.
With a business/entrepreneur video, the person speaking has a different energy, they make the viewer feel like they can do anything, build their own business, reach more people, be independent and most importantly be financially free. Who wouldn’t like spending more time with their family, taking time to connect with nature and even themselves instead of spending their days in a 9–5 job?
The content of the video is very important and the way the video is edited can affect how this content is received in a big way, if you add several cuts to a meditation video, or if the brightness doesn’t match the tone of the person, or the music is too loud then the feeling of the video won’t reach its goal.
This isn’t just true for the typical videos we may associate with light, spirit and energy, but it is true across the board. For example, promotional material for events needs to showcase the energy and spirit of the event and show how the viewer’s participation will add to their lives — maybe it will give them the light of knowledge in a particular area, the spirit of entrepreneurship, or the energy of collaborating with others.
Whatever your video, never forget the impact that taking these considerations into account will have and you will be one steps closer to making your video connect with your audience.
Sahar is a video editor who studied in Lebanon, and now has over 4 years’ experience. Her clients include SME businesses, influencers, fitness gurus, and many more. With over 1 million views across YouTube and social media, Sahar helps clients grow their social presence and stand out in a competitive market.
Would you like to share your story or expertise with our readers? Contact our editor-in-chief, Rafael dos Santos, by clicking here.
