The Importance of Adding Christmas Sparkle To Your Promotional Videos — By Sahar Hechme
How to make your videos “Christmassy”
As with all promotional material, the first question when making a Christmas video must always be “What message am I trying to convey?”. There is no set answer to this question as every business is different, but whatever message you are trying to communicate with your market, there are multiple ways in which a video editor can help you to achieve it.
Visuals
One of the most simple and effective changes I work on with my clients is the adaptation of their branding. This is not just the logo, but also the colors and themes that run throughout the video. By changing the theme, you are presenting something new to the viewer, which makes them pay that little bit of extra attention — think of how you switch off when you see an advert for a certain brand on TV, but then when their Christmas advert comes on, it grabs your attention because it’s just that little bit different from the normal. It is important for the brand to still be recognizable, so having a video editor who really understands that balance is key.
A skilled video editor will be able to turn a blank white background into any number of locations (just make sure no-one is wearing a white T-shirt, or they will become a floating head!), removing the difficulties of location-based shooting. This can be perfect for either a static background without having to go to the effort of setting up Christmas decorations everywhere, for example, or from transitions from pre-product to post-product, for example, a family sitting inside, opening a gift and being magically transported to the North Pole with Santa.
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Sound
Once you have an idea of the visuals, your video editor will also need to know how to pair them with the right sounds. This may be the crackling of a roaring fire, or bells jingling softly in the background. It may sound basic, but it is fundamental — bad sound editing will ruin a video no matter how good the visuals are, whereas good sound editing elevates an advert from a DIY job to professional marketing.
Aside from these fundamentals, the sound of an advert is often what sticks in consumers’ minds after the advert has ended — think of Coca Cola’s “Holidays Are Coming”. You may want to think of what your audio “hook” is, if that is the angle you are going for. Again, a good video editor will be able to ensure that this comes in at just the right moment for the viewer to be able to create an association between that piece of audio and your brand.
Putting it all together
There is no doubt that the marketing opportunities around Christmas time are huge — consumers are buying gifts for loved ones, businesses need assistance to meet demand, and a little Christmas sparkle can help you to stand out and create the goodwill that will build relationships throughout the rest of the year.
Sahar is a video editor who studied in Lebanon, and now has over 4 years’ experience. Her clients include SME businesses, influencers, fitness gurus, and many more. With over 1 million views across YouTube and social media, Sahar helps clients grow their social presence and stand out in a competitive market.
Would you like to share your story or expertise with our readers? Contact our editor-in-chief, Rafael dos Santos, by clicking here.
High Profile Magazine Editor-in-chief Rafael dos Santos
