#3: Omada Health’s CMO, Andréa Mallard, on why design is too important to be left to designers
In our third interview, Omada Health CMO, Andréa Mallard, shares how design should be looked at as an overarching muscle that needs to be continuously flexed within the entire organization structure.
Some of the major themes
Show don’t tell — Talk is cheap, especially in the design world. “When you show a design-centric change rather than tell it, people get on board really fast.”
Design as a connective tissue — Everyone is a designer, regardless of their position in the business. Andréa explains how even the decisions that seem completely unrelated to design can have a critical impact on the business and its user experience.
Intersection of business & design — Andréa details how Omada Health uses pricing as a design function to help guide the direction and — more importantly — the purpose of its products.
Thanks to our partners
Squarespace
Squarespace is a SaaS-based content management system offering a website builder, eCommerce, and domains. We’re big fans of Squarespace, they’re a must-have for startups, photographers, bloggers or hobbyists looking to put up a beautifully designed digital presence!
Use “HIGHRESOLUTION” — get 10% of your first purchase!
InVision
InVision is the world’s leading product design platform, powering the future of digital product design through our deep understanding of the dynamics of collaboration. Teams that build digital products are at a serious advantage when they use InVision’s suite of prototyping tools. They’re a great way of getting everyone on board.
Use “INV-HIGHRESOLUTION” — get 3 free months!
Searle Video
Searle Video is a creative studio based out of Portland, Oregon. They’ve helped the creative community tell stories for over 10 years. They’ve done advertisements, behind the scenes stories, and documentaries for companies like Slack, Intel, Adobe, Google and the XOXO festival.
Keep in touch!
Follow us on Twitter and Facebook.
Listen to episodes on YouTube, Soundcloud, and iTunes.
Get early access to each interview by subscribing here!
