Tip #15: How to Segment Your Contacts to Send a Broadcast message
You can email any of your contacts in bulk using Broadcast in Highrise. There are almost infinite applications of Broadcast because every business has different needs when communicating with their customers.
One of the benefits of emailing people from the same place where you have all of their information is you can really break them down based on certain criteria.
Whatever the information may be, in Highrise you can simply filter and email.
Example on filtering by city
Let’s say we wanted to send an email to all of our contacts who live in Nashville, Tennessee. We’ll need to locate them, select them all, and then we can email everyone all at once who lives in that particular city.
- From the main contacts page, click
Add filter by field
Cityand then enter the name of the city you want to filter by
- Now click
Select Contacts: On This Page
- And if more than 50 contacts meet the criteria, you will be prompted to select all contacts
- Once all contacts have been selected, click the
- Compose the email, or select from a pre-written template
These same steps can be repeated for any information you have in your Highrise account, including state/province, tag, or custom field you have set up.
With only few clicks, you can take the information you already have in Highrise to communicate with people in the most meaningful way possible.
Need help segmenting your list to send a Broadcast message? Send us an email and we’ll be happy to help.