Genesis Block Ventures Invests in Virtual NFT Marketplace Highstreet
Full-service investment company Genesis Block Ventures (GBV) announces an investment in Highstreet. Genesis Block would support the development of the virtual NFT marketplace to enable global collectors to buy, trade and redeem limited edition products with ease.
Highstreet is the digital marketplace on the Ethereum blockchain for high-end brands to launch their limited edition products. Highstreet ensures 24/7 massive liquidity for global buyers by selling all products on a bonding curve.
Bonding curves are widely used as a pricing algorithm that serves as the automated market maker (AMM) in DeFi platforms like Uniswap, Aave and Bancor. Highstreet is now bringing DeFi concepts to real products to disrupt the way physical luxury products are released.
Highstreet tokenizes limited edition products released by brands, and enables users to buy, sell, mint, and stake NFTs on Highstreet’s platform. It uniquely leverages the bonding curve-based price discovery mechanism, to eliminate the logistical nightmare and the need for middlemen in traditional product rollouts.
Highstreet: NFT Marketplace with DeFi Core
Beyond the web-based platform, Highstreet is creating a truly decentralized metaverse for its NFT ecosystem. It has established a strong partnership with Viveport, HTC’s global VR app store and subscription service platform. Highstreet is introducing innovative Proof-of-Play liquidity mining through Viveport, where gamers and game developers alike can link their worlds to Highstreet’s NFT marketplace with a simple plugin, mining Highstreet tokens on Viveport.
With a mission of building the future through blockchain technology, Genesis Block Ventures has invested in some of the most prominent blockchain startups, making sure that these projects achieve success through strategic partnerships and guidance. Over the years, GBV has added to its portfolio many renowned projects, including OMG Network, AstroTools, Alkemi Network, Manifold, SuperFarm, ChainGuardians, Refinable, Ethernity Chain, to name a few.
What impresses us most about Highstreet is their vision to offer a wide range of virtual experiences for global consumers and NFT collectors. Highstreet’s Proof of Play-based liquidity mining not only serves as an incentive for VR users to migrate onto the platform, but also a potential catalyst for newcomers into the world of virtual reality.
“Combining NFTs with DeFi concepts and virtual social interactions, Highstreet is ideal for luxury brands and mainstream consumers. We are very much looking forward to evolving this newly born space!” — Leslie Tam, Genesis Block Ventures’ Co-Founder and Partner.
About Highstreet
Hightreet is a marketplace for redeemable limited edition products covering physical and digital assets. Our goal is to create a truly decentralized metaverse where gamers and game developers alike can link their worlds to our marketplace with a simple plugin.
HighStreet is set to bring DeFi concepts to real products. It serves as an automatic market maker (AMM) that introduces bonding curve-based price discovery of limited edition products.
About Genesis Block Ventures
Genesis Block Ventures (GBV) is a full-service investment company closely working with Genesis Block HK, Asia’s leading digital asset over-the-counter (OTC) trading center.
As a private investment company with a mission of building the future through blockchain, Genesis Block Ventures is an active participant in the DeFi revolution, and has grown a thriving network to form an effective ecosystem for all aspects of blockchain, crypto, and DeFi projects.
