Highstreet Launches Taiko NFC-NEKO Cat Rug Drop for Coffee, aka Mr. White
Highstreet in collaboration with Taiko is following up on its popular NFC (Non Fungible Cat) NEKO NFT series with the NFC-NEKO Cat Rug, which will drop on the Highstreet Marketplace on Jan. 24, 2021. Inspired by IG cat sensation Coffee, the brave cancer-surviving cat, this exclusive phygital drop will continue Coffee’s mission to bring positive vibes while raising money for causes supporting his fellow cats through LA Kitten Rescue
Limited to only 140 editions, buyers of the NFC-NEKO rug token must redeem the token to be sent the three exclusive items in this drop: an exclusive physical NFC-NEKO rug, Coffee cat NFT, and special NFC- NEKO rug decor item that can be used as virtual home decor in the Highstreet metaverse.
Background of Coffee, aka Mr. White, the Cat
Coffee Cat aka Mr. White, with over 2 million Instagram followers, is more than just a cat-fluencer, he is also a cancer survivor. At one year old, Coffee was diagnosed with liver cancer and after 25 weeks of chemotherapy, he beat the cancer into remission.
On Jan. 7, 2022, Coffee joined forces with the most famous cats on the internet, including Grumpy Cat, to organize the now sold-out NFC-NEKO mystery box drop on Binance NFT Marketplace
As a thank you to the fans and community around Coffee, we want to bring his favorite cozy place, a rug, to the Coffee fan community. We want to bring the most stylish and comfortable rug to all of his enthusiasts.
Each NFC-NEKO is designed by Maxime Girault, a digital artist based in Paris and New York who specializes in illustrations that feature adorable animals. NFC-NEKO’s name draws inspiration from maneki-neko, the Japanese “lucky cat” figures that are meant to bring good fortune to their owners, linking up with a style that has been adopted by Girault in his work.
Additional Details
Similar to the NFT, for the rug, we are donating 5% of the proceeds to LA Kitten Rescue, a non-profit, volunteer-run organization devoted to finding loving homes for unwanted, homeless cats and kittens. They rescue cats and kittens from the streets of Los Angeles and from City Shelter euthanasia. Most of the 1,800 resident cats and kittens live in volunteer foster homes, while they receive necessary medical treatment and socialization to prepare them to be adopted. Since their start in 1997, they have grown into one of the largest, most well-respected animal welfare groups in LA.
In addition, they run a Kitten Rescue Sanctuary that is home to up to 150 cats and kittens, many of which are seniors or have special medical needs. While all of the cats are available for adoption, most of the cats at the Sanctuary will live their entire lives there due to their special needs.
Drop Details
Properties of rug:
- Digital: Product Token/NFT
- Metaverse: Rug available on Highstreet World
- Physical: Rug shipped to people who redeem the token
- Max Supply: 140 rugs
When: Jan. 24, 2022, 13:00 UTC
Where: The drop will be featured on Highstreet Marketplace
How: The drop will be listed on Highstreet Marketplace as a redeemable token. Once you buy the token, to receive the item you need to redeem the token, which entitles you to the physical rug and an exclusive digital item in the metaverse.
Highstreet Marketplace allows people to resell the token if it hasn’t been claimed. More details about how Highstreet Marketplace works can be found in this guide.
About Taiko NFT
Taiko NFT is an international creative agency that empowers intellectual property holders and creators to tell their stories and build their unique communities. Leveraging blockchain technology, Taiko aims to reshape the ways musicians, artists, and brands interact with their supporters. In particular, Taiko believes in cultivating an offline element or experience to drive mass adoption of NFTs.
Visit Taiko’s website to find out more about its bespoke solutions: taikonft.com
About Highstreet
Founded in 2015 by Travis Wu and Jenny Guo, Highstreet is a commerce-centric metaverse accessible on browsers as well as in native PCVR. With a team of veterans from VR, DeFi, fine art, and hype markets, the mission of Highstreet is to bridge the gap between reality and the digital world, and to redefine the way financial products are consumed and sold on the market.
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Media contact for brands: merchant@highstreet.market
General inquiries: info@highstreet.market
