Highstreet teams up with 50 Best to lead food and beverage establishments into the metaverse

The world’s premier food and beverage establishments will tell their unique stories in the Highstreet World metaverse

• Highstreet is endorsed by the 50 Best brand as the organization’s official metaverse partner
• The collaboration opens a new frontier for restaurants to engage food lovers through gamified adventures in Highstreet World
• Highstreet will form more partnerships with exclusive restaurants and bring them into the virtual world

VANCOUVER, BC, JUNE 3, 2024 — Highstreet is pleased to announce its partnership with the 50 Best brand, the leading authority in global gastronomy and the international drinks scene. Highstreet is 50 Best’s first-ever metaverse and technology partner, taking the food and beverage industry to the forefront of immersive digital environments to engage diners and customers in an immersive, gamified setting, drawing upon Highstreet’s expertise in crafting engaging virtual experiences where gaming with commercial brands converge.

The collaboration is the first of its kind and builds upon the food and beverage industry’s essential representation in the digital space. The visual portrayal of food has introduced new gastronomic delights to audiences around the world, and the Highstreet World metaverse is set to offer an even more captivating experience for foodies.

“We are delighted to partner with Highstreet World as the first official metaverse partner for The World’s 50 Best Restaurants. Highstreet World shares our commitment to championing innovation within the culinary world and we are excited to work with them as the sponsor of the Highest Climber Award at The World’s 50 Best Restaurants 2024,” said William Drew, Director of Content for The World’s 50 Best Restaurants.

As 50 Best’s official metaverse partner, Highstreet will create gamified restaurant concepts for dining establishments around the globe. Visitors to the Highstreet World metaverse can engage F&B brands, embarking on food-related quests to forage, hunt, gather resources, and generally overcome challenges to assist the restaurant. User rewards include digital elements such as consumables that boost their stats, as well as real-world benefits such as exclusive bookings or special meal experiences.

These virtual adventures will introduce new layers to enjoying highly specialized dining experiences. By working with Highstreet, world-renowned restaurateurs and chefs de cuisine will have a new way to tell the stories behind their menus, touching on themes that are representative of the food enjoyed by their patrons. By working with Highstreet to create metaverse quests, F&B brands have a new dimension for storytelling and connecting with prospective diners. Additionally, restaurant operators have a new way to derive revenue, with the potential of generating funding through Highstreet World before launching a physical location in the real world.

“As someone who runs a restaurant and deeply appreciates the surprises that top restaurateurs can offer, I’m excited about the metaverse experiences that Highstreet will shape for the most inventive operators. We’ve spent three years engaging top chefs with different forms of expertise to learn about the nuances of storytelling as it pertains to food, developing a plan to help F&B brands tap into Web3 communities and engage a global audience, expanding their reach beyond their immediate geography. We’re now ready to put this into practice and bring the world’s top restaurants into the metaverse,” said Jenny Guo, Co-Founder of Highstreet.

Highstreet’s partnership with 50 Best is a continuation of its mission to create a space for any product or brand to build a presence in the metaverse. Previously, Highstreet worked with NFTOO, an NFT project for wine enthusiasts, to develop a virtual wine store in the Highstreet World metaverse, enabling the Highstreet community to purchase phygital wine — a real-world product with a corresponding virtual consumable.

The Highstreet World metaverse blends elements of gaming and commerce to shape the emerging meta-retail sector, providing an immersive and highly engaging way for brands to connect with new and existing audiences and customers.

About Highstreet

Highstreet is a commerce-centered metaverse integrating shopping with gaming. While products from brands bring an endless supply of cosmetics, bridging character customizations with real-world fashion, an MMORPG backbone further adds utility to them, allowing players to craft unique NFTs to elevate their gameplay. As Highstreet’s phygital products continue to gain traction both online through e-commerce storefronts like Shopify and offline through various department stores around the world, Highstreet World continues to grow through land sales to brand partners.

Website: https://www.highstreet.market
Twitter: https://twitter.com/highstreetworld
Telegram: https://t.me/highstreetworld
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Inquiries: info@highstreet.market
Contact for Brands: merchants@highstreet.market