Characteristics of Outdoor Gear Gadget Market In Europe

People who’re looking for best outdoor gear gadgets online may often wonder where the best places or target places with more travelers. It’s doubtless Europe is worldwide recognized the most active place for outdoor activities. Therefore it’s also the largest market for cheap outdoor gear products in the world. Below are the main reasons for this.

First is the Excellent Natural condition and rich outdoor resources. Mediterranean, Alpine, Scandinavian Peninsula and other varied geological conditions, styles provides superior outdoor resources for activities to all people in this region.

Second is Europe is the Europe has the largest number of outdoor sports brands. European sports brands take about 45% of the world brands, reaching to almost 200, including Lowa, Jack Wolfskin, Northland, VA UDE and other famous brands. These famous brands has nourished great numbers of fans and cultivated the culture of outdoor sporting.

Third is popularized culture of outdoor activities. In France, for example, more than 34 million French people often do sports or outdoor activities, accounting for more than half of the total population in the country. Of which, 18 million people like to ride bicycles, 14 million like to swim, 12.6 million like hiking, 8 million like to run, 7 million people like to ski.

Currently, Europe’s outdoor retailing channel includes both professional outdoor stores and ordinary sporting goods chain stores. For example, Decathlon, has its market share in France reached more than 65%. These complete retailing stores have well optimized the outdoor sale system.