Hily Is Changing To Help Singles Communicate Better
We start a conversation, you start the story
At Hily, we’ve always tried to make our matching process better. That’s why we are known as a “smart dating app”! We came up with a bunch of tech solutions and dozens of points by which we match our users. All of this was to help people meet the right people, we thought.
However, at the beginning of the year, we discovered what’s really important to dating app users.
At the time, we asked 1000 of singles — what are they looking for in dating apps? Are they satisfied with how those apps work?
It took us two months to talk to all the people who wanted to share their insights. They all come to dating apps with different motivations; of course, most of them wished for relationships. However, some of them sought attention; others just downloaded dating apps “for fun,” not looking for anything (at least they said so). But all of them had one thing in common:
Singles expected to talk to someone.
“We’ve found one thing that’s universal for almost every user — texting, talking, you name it. The point is, most of the singles are looking to have a conversation with someone on the app no matter what type of relationship they want.
That’s when it hit us: the best thing we can do is help our users start conversations. Actually, we’ve been doing it all along, now we want to put even more energy and time into this”, says Alex Pasykov, Hily’s CEO.
[Read more about our original research here]
So, it’s official.
Hily’s here to make quality communication happen.
We’ve already done a lot in this direction.
“We know our users appreciate the app for an easy-to-use interface, communication tools like video calls and icebreakers, and the Compatibility Check feature, which is a great source of conversation starters.
From now on, we want to focus on the features that help people communicate better. After all, every relationship starts with a conversation”, says Helen Virt, Hily’s Head Of Business Development.
We understand that every relationship starts with a simple talk. So, our new tagline is
We start a conversation, you start the story.
That’s what we intend to do — help people make first steps, make it easier for them to start conversations.
“The success of the future relationship is defined by the way people communicate. Being respectful and interested in the person in the picture you’ve just liked makes a difference”, believes Alex.
Right now, Hily’s creative team is working on two features that will help people communicate better and define if they are on the same page.
Besides, Hily’s team is working on a new visual part and will be ready to present it soon.
