5 reasons why Tinder makes you unhappy (and you tolerate it)

hiMoment
hiMoment
Published in
4 min readOct 5, 2017

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Disclaimer: we’re building an app for happiness and growth

“Did you grow up on a chicken farm? Cause you sure as hell know how to raise a co…”

Tinder would be a terrible game if we thought of Tinder as a game. Why?

All of the “magic” of Tinder is not about helping you find the sweetheart you’re going to spend the rest of you life with. All of the “magic” of Tinder is about getting you addicted to it. Addicted through careful process of making you feel miserable, hoping that the next swipe will be the one.

And yet so many people use the app every day… Let’s have a look at 5 reasons why Tinder makes you unhappy (and you tolerate it).

1. No interest in finding you a partner 👫👭👬

Why would they do it? When you find the love of your life you don’t have any need to keep swiping in every free minute of your time. Why would they put efforts into making you stop using their service?

It’s the exact opposite, it’s cleverly balancing you on the very edge of hoping you still have a chance at dating and yet not letting you succeed. Tinder wants users, swipers, lost souls. They don’t want love stories.

Those sneaky little &#$@ 👿

2. They turn the app against you over time 💔

Imagine the deck of profiles that are shown to you like, well, a deck of cards. There are newbies and oldies. There are hot people, normal looking people, and that friend of yours who has, like, the best character ever.

Say that you’ve just joined, going to swipe for the first time in your Tinder history. The deck is amazing. You’re getting a match every time you move your finger. The world is amazing. You’re amazing.

Weeeell, this won’t last long. Soon they will take all the people who like you away. The beginner’s luck is gone and you’re on your own. Spending more and more time in the app. Hoping the next swipe you’ll get a match. Nope? Okay, perhaps the next one… Sounds familiar?

3. (Men)—the gambling addiction 🎲

For men, Tinder runs just like a casino. You sit down to the swiping slot machine, play your first, and boom, victory. So you continue playing, because this must be your lucky day, right?

Nope. This is just a beginning of an addiction, crazy similar to gambling. The success rate gets drastically decreased but you don’t care, you still believe that if you play just one more round you will get lucky again.

Lucky, that’s the problem there. Nothing you can do affects the outcome. Even very attractive and famous men have been complaining about low match numbers.

But just like in gambling, you keep coming back.

4. (Women)—the paradox of too many choices 😱

For the ladies, there’s a completely different trick in place. Not gambling, more like shopping with an unlimited credit card. So many choices! And you can have them all because when you like someone you just get him. Like picking your dream lover from a shelf.

It’s easy, it’s convenient, and it’s doing magic to your ego. So you stay (and don’t think about all the creepy messages that you’re now getting).

But this also creates quite an issue for our poor little brain. Too many choices make it difficult to decide. The amount of likes is limited (unless you pay) and what if there’s someone better right on the horizon? What if saying yes to Mr. Right here will mean you won’t be able to say yes to Mr. Righter?

5. The stigma of having met on Tinder 😬

And, of course, don’t forget that you’re not the only person swiping on Tinder. All of your matches are also getting matched with other people.

But hey, let’s say you made it, you’re going to meet in person! That’s not gonna be awkward at all, is it?

And what would you say when your darling cannot make it to the second date because they are meeting someone else? Someone they met on Tinder, just like they met you?

The solution

We’re not here to preach but the system feels broken.

We’ve built an app called hiMoment. hiMoment won’t help you find a date, but it will help you become the person that other people want to date.

We help you to become happier and grow — two things that we really find attractive in other people. It’s available for free on iOS and Android 🙌

Also, here’s the promised video version of the above if you prefer just sitting down and watching:

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hiMoment
hiMoment
Editor for

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