How Klaus Iohannis passed Coca-Cola and McDonald’s in less than 6 months

Nov 17, 2014 · 2 min read

This year’s presidential elections in Romania were everything else but ordinary. Although the clear favorite was Victor Ponta (the president of the Social Democratic Party), Klaus Iohannis (the liberal underdog) won the race by a comfortable margin and wrote history by surpassing all expectations.

There are several factors that influenced this year’s elections, including the huge support of romanians living abroad, but without social media this comeback would not have been possible.

From 0 to hero

There’s a lot to say and to be learned from the past days, but one thing is for sure:

The Facebook generation is more powerful than everyone thought and we CAN make a change.

If you’re into social media you should definitely take a look at a more in-depth analysis of the happenings, here’s a really good article on this topic: How social media won the 2014 romanian presidential elections for Klaus Iohannis

  • Klaus Iohannis got another 15k likes in less than an hour after we wrote the article and already passed McDonald’s Romania.
  • 1 million likes milestone was reached easily, the Facebook page is spreading like fire

Originally published at on November 17, 2014.


we <code> startups

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch

Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore

Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store