Etsy’s New Ad Campaign: Keep Commerce Human
For the first six months of the year, Etsy has been laser-focused on launching marketing campaigns that highlight how its community of 7 million sellers can help buyers accomplish all their shopping and gifting missions. Today, Etsy is excited to share its newest advertising campaign, which celebrates the human connection and creativity that comes to life daily on the site and in the Etsy app.
The Core of the Campaign
Etsy’s “Brand Mission Campaign” is built around a simple yet powerful core:
- Highlighting Sellers: Bringing sellers’ names front and center to remind buyers who makes Etsy special.
- Showcasing Creativity: Shining a spotlight on the passion, creativity, and love Etsy sellers bring to every piece they make.
- Reinforcing Human Commerce: Emphasizing Etsy’s mission to keep commerce human in an increasingly commoditized manufacturing world.
The campaign features Etsy sellers on billboards throughout NYC and London, highlighting the unique role each plays in making their items. The out-of-home placements are designed to feel intimate and accessible, paired with larger-than-life ads that elevate sellers to iconic status.
Multi-Channel Storytelling
Etsy’s social content goes deep into sellers’ stories, while the new TV ad acts as a love letter to sellers, celebrating their role as partners in Etsy’s mission. The music in the ad is by Academy Award-nominated composer Jerskin Fendrix, with the real soundtrack made by Etsy sellers Jieun, Wyeth, Kwadwo, Gabriel, and Jesus.
Enhancing the Etsy Experience
The campaign coincides with critical changes to Etsy’s homepage, curating the best of Etsy and featuring shops from the campaign that buyers can shop from immediately. This new experience emphasizes the unique human touch that makes every purchase on Etsy special.
What Does the World Think?
According to a recent Adobe survey, 73% of consumers prefer human-made products over those produced by machines. This highlights a significant market preference for human creativity and authenticity. The Etsy marketplace is valued at over $14 billion, reflecting its importance as a hub for unique, handcrafted items.
Influential creators like Amanda Nguyen, founder of Rise, emphasize the importance of maintaining human elements in art and commerce: “AI can assist in many ways, but the heart and soul of creativity come from human experience and emotion. Etsy’s focus on celebrating its sellers is a testament to this truth.”
Brava, Etsy
Etsy’s sellers are the heart of its marketplace, and their unique human touch is what makes Etsy Etsy. This new campaign encourages everyone to explore sellers’ stories and celebrate the individuality, creativity, and meaningful connections that make every Etsy purchase special.
Originally published at https://www.hireawriter.us.
